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Narration: Over black a quote appears.

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Narration: Design is not just what it looks like and feels like.

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Narration: Design is how it works.

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Narration: Steve Jobs.

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Narration: In a montage, people use various Apple devices and features with a circular shape.

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Narration: A person activates HomePod.

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Narration: A user presses the camera button.

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Narration: Another user removes their iPhone from a MagSafe charger.

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Narration: A person uses FindMy to locate Siri remote under a blanket.

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Narration: An air tag hangs off of luggage moving through an airport.

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Narration: At night.

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Narration: Emergency SOS via satellite appears on a user's iPhone.

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Narration: People turn the digital crown on various devices.

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Narration: Activity rings close.

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Narration: Now?

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Narration: People use square-shaped Apple devices, accessories, and features.

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Narration: A user taps a volume button.

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Narration: An Apple Pay transaction is completed.

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Narration: Two people use NameDrop to exchange contact information.

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Narration: A user pinches a photo of a rabbit on iPhone and pastes it onto iPad.

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Narration: They draw a heart around the rabbit, which transitions to a heart-shaped ECG reading, the health app, and heart emoji.

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Narration: A user opens a charging case and wears AirPods Pro.

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Narration: Devices and accessories snap together with MagSafe.

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Narration: Now, various oblong buttons and features flash by.

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Narration: A montage showcases the architecture of Apple Store locations in cities around the world.

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Narration: including Shanghai, New York, Singapore, and Bangkok.

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Narration: Now we float above Apple Park.

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Narration: Sunlight gleams off the building's curved glass exterior which reflects clouds and trees.

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Narration: Tim Cook steps forward and stands behind two sets of stairs.

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Tim Cook: Good morning.

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Tim Cook: Welcome to Apple Park.

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Tim Cook: At Apple, design has always been fundamental to who we are and what we do.

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Tim Cook: For us, design goes beyond just how something looks or feels.

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Tim Cook: Design is also how it works.

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Tim Cook: This philosophy guides everything we do, including the products we're going to introduce today and the experiences they provide.

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Tim Cook: From the magical listening experience with AirPods, to the ways your Apple Watch keeps you healthy, active, and connected, to how iPhone helps you with so many things throughout your day.

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Tim Cook: It's also true of our new software design featuring our innovative liquid glass.

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Tim Cook: It brings fluidity, vitality, and flexibility to the things you do every day.

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Tim Cook: It's absolutely gorgeous and delivers a more intuitive and delightful user experience.

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Tim Cook: We bring so much care and consideration to every detail.

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Tim Cook: From every product.

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Tim Cook: service and technology we create to the welcoming nature of our retail stores, design is at the core of everything we do.

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Tim Cook: Today, we have a huge day of announcements about AirPods and Apple Watch, and we're taking the biggest leap ever for iPhone.

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Tim Cook: Let's start with AirPods.

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Tim Cook: AirPods are the best and most popular headphones in the world.

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Tim Cook: With an iconic design and groundbreaking sound quality, they have revolutionized the industry and raised the bar for what headphones should be.

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Tim Cook: AirPods deliver a truly magical user experience.

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Tim Cook: from an effortless setup to their amazing sound quality to working seamlessly across your Apple products.

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Tim Cook: Last fall, AirPods Pro took this even further with the world's first end-to-end hearing health experience.

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Tim Cook: It's extraordinary that the world's leading headphones can also make such a meaningful difference to those facing hearing challenges.

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Tim Cook: Today, we're building on these innovations and extending our leadership in world-class audio quality with the introduction of the next generation of AirPods Pro.

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Narration: of video plays.

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Narration: In darkness, light glints off AirPods in a person's ear.

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Narration: Circular waveforms emanate from the device.

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Narration: In a white space, the person and two other people wear AirPods and dance individually and together.

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Narration: AirPods spin and emit colorful, translucent waveforms.

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Narration: The waves pulse around the dancers as they jump and whirl.

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Narration: Now the AirPods land in a charging case, which snaps shut.

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Narration: Tim stands in front of a tree-lined path.

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Tim Cook: With breakthrough audio performance and entirely new capabilities, I think AirPods Pro 3 are truly incredible.

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Tim Cook: To tell you more, here's Kate.

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Narration: We soar above Apple Park.

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Narration: Now, we cross over the Golden Gate Bridge and glide past residential neighborhoods and the San Francisco Bay.

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Narration: Clouds and boats speed by.

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Narration: We fly above Lombard Street Serpentine Road, past skyscrapers downtown, and arrive inside Apple Union Square.

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Narration: Titles, Kate Bergeron, VP, Hardware Engineering.

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Narration: On the store's second floor, Kate stands near an iPhone display.

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Kate Begeron: At the heart of AirPods is outstanding audio.

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Kate Begeron: This year, we pushed ourselves even further.

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Kate Begeron: and created something

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Kate Begeron: Truly special.

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Kate Begeron: AirPods Pro 3 deliver a breathtaking spatial listening experience.

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Kate Begeron: We designed a custom multiport acoustic architecture.

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Kate Begeron: which precisely controls the airflow.

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Kate Begeron: that carries sound into the ear.

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Kate Begeron: This transforms the base response.

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Kate Begeron: It widens the sound stage.

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Kate Begeron: So you hear every instrument.

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Kate Begeron: and brings vocals into stunning focus across music, shows, and calls.

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Kate Begeron: And it gets even better.

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Kate Begeron: with phenomenal active noise cancellation.

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Kate Begeron: Ultra low noise microphones.

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Kate Begeron: and advanced computational audio.

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Kate Begeron: Combine with new foam-infused ear tips.

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Kate Begeron: for even greater noise isolation.

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Kate Begeron: This significantly improves performance.

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Kate Begeron: delivering twice the ANC compared to the previous generation.

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Kate Begeron: which were already amazing.

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Kate Begeron: These are by far my favorite AirPods ever.

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Kate Begeron: For those with the original AirPods Pro,

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Kate Begeron: The difference is night and day because this ANC

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Kate Begeron: is four times more effective.

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Kate Begeron: AirPods Pro 3 are a must-have upgrade.

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Kate Begeron: with over-the-year headphone performance.

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Kate Begeron: in a pocket-sized design.

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Kate Begeron: that removes even more background noise from your daily commute.

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Kate Begeron: So no matter what headphones you've used before,

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Kate Begeron: With AirPods Pro 3.

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Kate Begeron: you will have the world's best active noise cancellation.

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Kate Begeron: of any in-ear wireless headphones.

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Kate Begeron: Transparency enables you to hear your surroundings.

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Kate Begeron: and now your own voice and people speaking to you.

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Kate Begeron: will sound more natural than ever.

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Kate Begeron: and to help connect with those near you.

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Kate Begeron: We're bringing the magic of AirPods.

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Kate Begeron: to the way you communicate across languages.

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Kate Begeron: with live translation

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Kate Begeron: powered by Apple intelligence.

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Kate Begeron: Now.

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Kate Begeron: When you are together with someone,

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Kate Begeron: who speaks a different language.

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Kate Begeron: Like exploring a market abroad.

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Kate Begeron: AirPods Pro.

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Kate Begeron: Will help you understand them in your preferred language.

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Kate Begeron: In a market.

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Kate Begeron: Using a new simple gesture.

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Kate Begeron: Live translation begins.

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Narration: person taps AirPods Pro.

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Kate Begeron: Mm.

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Kate Begeron: Yeah.

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Kate Begeron: Yeah.

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Kate Begeron: while A and C lowers the volume of the person speaking.

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Kate Begeron: So it's easier to focus on the translation.

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Julz Arney: Oh la vienvenida.

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Julz Arney: Hello, welcome.

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Julz Arney: Today.

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Kate Begeron: All the red carnations are 50% off.

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Kate Begeron: And

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Kate Begeron: It doesn't just translate individual words.

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Kate Begeron: The meaning of each phrase is translated for you.

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Kate Begeron: When you need to talk.

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Kate Begeron: Just speak naturally.

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Kate Begeron: I'd love to take some of these to my sister for her birthday.

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Kate Begeron: I'll buy eight, please.

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Kate Begeron: Your iPhone displays your words in their language.

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Kate Begeron: and can even read them out loud if needed.

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Julz Arney: Ballet?

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Kate Begeron: Live translation is even more useful when both people are wearing AirPods Pro.

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Narration: Two men wear AirPods Pro.

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Narration: I agree, yeah.

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Narration: Let's include the case.

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Kate Begeron: Yeah, concern.

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Narration: Famous includes principles of cobertas in the presentation of this.

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Narration: Definitely.

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Kate Begeron: The client will love that.

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Kate Begeron: I'll let the strategy team know to prepare that immediately.

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Kate Begeron: This incredible capability is enabled by advanced computational audio on AirPods.

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Kate Begeron: combined with Apple intelligence models running on iPhones.

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Kate Begeron: along with incredible personal audio.

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Kate Begeron: We're also improving how AirPods Pro

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Kate Begeron: Fit in your ears.

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Kate Begeron: Because people's ears are completely different shapes and sizes.

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Kate Begeron: We analyze more than 10,000 3D ear scans.

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Kate Begeron: to optimize the new AirPods Pro.

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Kate Begeron: To fit even more people.

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Kate Begeron: We made each AirPod smaller.

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Kate Begeron: and to make them fit more securely in your ear.

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Kate Begeron: We shape the design to match the natural geometry of the ear canal.

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Kate Begeron: With entirely new ear tips, now in five sizes.

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Kate Begeron: All together.

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Kate Begeron: These are the most stable and best fitting AirPods ever.

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Kate Begeron: Engineered to stay in your ears.

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Kate Begeron: even during the most intense workouts.

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Kate Begeron: And they're also more durable.

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Kate Begeron: with IP57

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Kate Begeron: sweat and water resistance.

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Kate Begeron: A first for any AirPods.

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Kate Begeron: so you can feel confident during those sweatiest sessions in the gym.

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Kate Begeron: or even if you find yourself running in a downpour.

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Kate Begeron: These updates are so important for our users who love listening to music.

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Kate Begeron: when exercising with AirPods Pro.

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Kate Begeron: to tell you about how we're taking the fitness experience.

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Kate Begeron: even further.

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Narration: Cares Jules in a Spin Studio.

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Narration: Titles Jules Arne, Senior Director, Fitness Technologies.

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Julz Arney: More people work out with AirPods Pro than any other headphones in the world.

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Julz Arney: And now the amazing audio quality, a more secure in-air design and enhanced durability make it even better.

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Julz Arney: We're also really excited to add heart rate sensing during workouts with AirPods Pro 3.

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Julz Arney: To do this, we custom-built Apple's smallest heart rate sensor.

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Julz Arney: Machine learning algorithms fuse together data from the sensors and accelerometers to deliver precise measurements.

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Julz Arney: This is combined with a new on-device AI model for activity and calorie tracking trained from more than 50 million hours of data from the Apple Heart and Movement Study, which is one of the largest studies of its kind with more than 250,000 participants.

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Julz Arney: This incredible integration between hardware and software takes your fitness experience to the next level with AirPods Pro 3.

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Julz Arney: Now, when you go to the Fitness app on iPhone, you'll see a new workout experience.

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Julz Arney: where with just AirPods Pro, you can track up to 50 different workout types.

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Julz Arney: And it's so easy to get started.

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Julz Arney: This means you can get even more from the activities you love.

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Julz Arney: So when you're listening to music on your daily walk, you can track heart rate and calories burned using the new AirPods Pro.

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Julz Arney: and you'll have access to audio experiences like Workout Buddy powered by Apple Intelligence to motivate you along the way.

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Person 4: That's a new record.

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Person 4: You just walked the longest distance in a walking workout this month.

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Julz Arney: Workouts you complete will also help close your move ring, contribute to your step count, and you can stay motivated to do even more by earning awards.

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Julz Arney: In Fitness Plus workouts, you can also get metrics like heart rate, calories, and even the burn bar to help keep you going.

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Julz Arney: And you can track workouts at the gym, including those from developers like Ladder, who can use new APIs to incorporate key metrics into their apps as well.

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Julz Arney: So that's the new fitness experience with AirPods Pro 3.

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Julz Arney: Now, back to Kate.

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Julz Arney: Fade to black.

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Julz Arney: Now back.

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Narration: in Apple Union Square.

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Kate Begeron: in addition to breakthrough performance across the board.

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Kate Begeron: You will also get longer battery life throughout the day.

201
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Kate Begeron: We are moving from six hours on a single charge

202
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Kate Begeron: to eight hours.

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Kate Begeron: taking you through that transatlantic flight.

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Kate Begeron: while listening to music with active noise cancellation.

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Kate Begeron: To help our hearing aid users, we are thrilled to provide 10 hours.

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Kate Begeron: on a single charge in transparency.

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Kate Begeron: That's four more hours than the previous generation.

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Kate Begeron: So that's AirPods Pro 3.

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Kate Begeron: delivering sensational audio performance.

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Kate Begeron: including the world's best A and C.

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Kate Begeron: An exceptional fit.

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Kate Begeron: and innovative fitness capabilities.

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Kate Begeron: Whether you've experienced AirPods before.

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Kate Begeron: Or this is the first time.

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Kate Begeron: These AirPods Pro.

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Kate Begeron: Define a new benchmark for the world's most popular headphones.

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Kate Begeron: And even with all of these updates,

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Kate Begeron: They will still be available for $2.

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Kate Begeron: 49.

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Kate Begeron: You can pre-order them today.

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Kate Begeron: and they will be available September 19th.

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Kate Begeron: And now?

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Kate Begeron: Back to Tim.

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Kate Begeron: Outside the Steve Jobs Theater.

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Tim Cook: AirPods Pro 3 are absolutely amazing.

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Tim Cook: They take the audio quality of the most popular headphones in the world to an entirely new level.

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Tim Cook: Next, let's turn to Apple Watch.

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Tim Cook: For millions, it's an indispensable daily companion, a fitness coach, message center, mobile wallet, and a beautiful timepiece.

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Tim Cook: What I really love about Apple Watch is how it alerts millions of people to potentially serious health issues and helps save so many lives simply by wearing it on your wrist.

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Tim Cook: It provides fall detection and crash detection, monitors your heart rate, tracks your sleep, is your lifeline in emergencies, and so much more.

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Tim Cook: Let's take a look at the remarkable ways Apple Watch has touched people's lives.

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Narration: A video plays.

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Narration: On a screen a cursor blinks and the words Dear Apple appear.

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Narration: Various letters to Apple and Tim Cook begin including customers' names, occupations, and locations around the world.

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Narration: Apple Watch users give interviews from home.

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Narration: In a photo, a woman wears her Apple Watch and hugs a dog in a tent.

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Narration: I am writing to you regarding my health in relation to my experience with Apple Watch.

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Person 5: I just wasn't taking care of myself, wasn't eating well, terrible schedule, just like wasn't sleeping.

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Person 6: This is my battle with mental health and how there's always light at the end of the tunnel.

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Person 6: I felt I had absolutely nothing left to live.

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Person 5: I just started really slow.

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Person 5: and it's been nice to see my progress just through fitness and running.

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Person 5: Throughout the year, I lost over 100 pounds.

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Person 5: And I just got it to the New York City Marathon.

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Person 7: It was about five in the morning and my Apple Watch, it started buzzing.

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Person 7: My resting heart rate was at one seventy two.

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Person 7: I took my blood oxygen level, it was 88%.

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Narration: An X-ray appears.

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Person 7: When they did the x-ray, we found out I had a completely collapsed lung.

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Person 7: Needed emergency surgery.

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Person 7: Gives me goosebumps almost, but the doctor said he's like, that Apple Watch just saved your life.

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Person 8: I got home and I started to do a jump rope routine.

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Person 8: My legs just started to jitter and I hit the ground.

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Person 8: Meanwhile, my watch is buzzing, so I look at it and it says, it looks like you're in trouble.

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Person 8: Do you need help?

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Narration: Paramedics surround a man.

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Person 8: It didn't dawn on me that I was having

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Person 9: A stroke.

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Person 9: Two hikers wave in a snowy forest.

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Person 9: Me and my friend, we were hiking in Japan.

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Person 9: On the second day, he started snowstorm.

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Person 9: And it's just

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Person 10: Why?

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Person 10: I was driving home.

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Person 10: I started feeling really off.

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Person 10: I started feeling busy and that's the last thing I remember.

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Narration: A car hurtles downhill and crashes into a garage.

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Person 9: Yeah.

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Person 10: lost her phone.

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Person 9: In the snow, we had nothing left.

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Person 9: No food, no water.

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Person 9: We can't feel fingers, we can't feel anything.

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Narration: A storm batters a tent.

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Narration: The hiker poses in the snow.

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Person 9: I don't think I was ready to finish my life there.

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Narration: Infrared footage of

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Person 9: And what I was wearing was my Apple Watch.

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Person 9: We unhapped the emergency rescue using the SOS feature.

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Person 10: Out a card, you crafts in the garage.

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Person 10: They're upside down in our pool.

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Person 10: The next thing I remember was just hearing this very faint voice through my watch.

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Person 10: saying help is on the way.

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Person 9: Yeah.

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Narration: That everyone created.

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Narration: Mm.

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Person 9: A helicopter lands in the snow.

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Person 9: That helicopter ride was the best feeling I felt in my life.

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Person 8: I've always read those stories about how Apple Watch saved someone's life.

289
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Person 8: That's why I started to help my mental health.

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Person 11: We've just completed the first mile.

291
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Person 11: Six miles?

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Person 11: I don't know whether I can do this.

293
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Person 11: You don't need no medals.

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Person 11: One mile to go.

295
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Person 11: Where are the last doses?

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Person 11: You keep going, you keep pushing and I push you, even in the darkest moments it will get better.

297
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Person 10: minutes say byes in a second save by.

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Person 7: That was my second chance.

299
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Person 7: Without this watch, I probably would not have had.

300
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Person 5: I felt like Apple Watch had my back.

301
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Person 7: God had my back.

302
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Person 8: It had my front, it had my sides, it had my head, it had my past, my future.

303
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Person 8: Yes, it had everything.

304
00:16:53,290 --> 00:16:56,445
Narration: The Apple Watch logo fade to black.

305
00:16:56,699 --> 00:16:59,483
Narration: Now back with Tim in front of the Steep Jobs Theater.

306
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Tim Cook: It's truly incredible to see how Apple Watch can help people in so many different ways.

307
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Tim Cook: Its indispensable nature makes Apple Watch the most popular watch in the world.

308
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Tim Cook: And each year, we make Apple Watch even more essential.

309
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Tim Cook: To tell you what's new, here's Stan.

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Narration: We follow the curved glass exterior of Apple Park, soar above the trees, and descend to the Apple Park Visitor Center.

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Narration: Titles

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Narration: Stan Ng, VP Apple Watch and Health Product Marketing.

313
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Narration: Stan smiles.

314
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Stan Ng: in front of a row of olive trees.

315
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Stan Ng: Today, we're making the best watch in the world even better.

316
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Stan Ng: Introducing Apple Watch Series 11.

317
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Stan Ng: It's our thinnest and most comfortable watch, and it's even more durable.

318
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Stan Ng: It starts with our proprietary Ion X glass, which is the toughest in the industry.

319
00:17:48,319 --> 00:17:55,615
Stan Ng: We then apply a custom Apple design ceramic coating that bonds to the glass at an atomic level, making it significantly harder.

320
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Stan Ng: So now it's two times more scratch resistant, perfect for everyday use and the challenges of an active lifestyle.

321
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Stan Ng: With a cellular connection, Apple Watch makes it easy to stay connected when your phone isn't with you.

322
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Stan Ng: Series 11 now includes the latest cellular technology, 5G.

323
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Stan Ng: The new 5G modem and antenna architecture improve performance and provide even more coverage.

324
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Stan Ng: Plus, it's more power efficient using less battery for cellular.

325
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Stan Ng: At launch, many of our biggest carrier partners will support 5G on Apple Watch.

326
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Stan Ng: Series 11 comes with WatchOS 26, bringing new features and intelligence, as well as an elegant new design.

327
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Stan Ng: The new watch face flow uses liquid glass numerals to beautifully refract swirls of color.

328
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Stan Ng: An exactograph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping.

329
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Stan Ng: Series 11 also comes with a comprehensive set of health features, including heart,

330
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Stan Ng: hearing, cycle tracking, mental health, and more.

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Stan Ng: And we're taking that innovation in health even further, adding new features in heart health and sleep.

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Stan Ng: Here's Sumbull to tell you more.

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Narration: We rise to the second floor of the Apple Park Visitors Center.

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Narration: Titles: Dr.

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Narration: Sambal Ahmad Desai, VP Health.

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Dr. Sumbul Ahmad Desai: Heart health has always been integral to Apple Watch.

337
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Dr. Sumbul Ahmad Desai: This year we're thrilled to share our next advancement focused on a problem of massive proportions.

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Dr. Sumbul Ahmad Desai: high blood pressure.

339
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Dr. Sumbul Ahmad Desai: also known as hypertension.

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Dr. Sumbul Ahmad Desai: It impacts approximately 1.

341
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Dr. Sumbul Ahmad Desai: 3 billion adults worldwide.

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Dr. Sumbul Ahmad Desai: The American Heart Association has referred to it as a silent killer because it often occurs with no obvious symptoms.

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Dr. Sumbul Ahmad Desai: To help, we've developed a groundbreaking feature that can alert you to possible hypertension just by wearing your Apple Watch.

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Dr. Sumbul Ahmad Desai: Using data from the optical heart sensor, the algorithm looks for chronic high blood pressure by analyzing how your blood vessels respond to beats of the heart.

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Dr. Sumbul Ahmad Desai: The algorithm works in the background, reviewing data over 30-day periods and will notify you if it identifies patterns of hypertension.

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Dr. Sumbul Ahmad Desai: While it won't detect all instances of hypertension, we expect to notify over 1 million people with undiagnosed hypertension in the first year alone, empowering them to make life-saving behavioral changes or start treatment.

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Dr. Sumbul Ahmad Desai: We expect clearance from the FDA and other regulators soon, with availability in 150 countries and regions this month, including the U.

348
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Dr. Sumbul Ahmad Desai: S.

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Dr. Sumbul Ahmad Desai: and Europe.

350
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Dr. Sumbul Ahmad Desai: Now, let's talk about sleep.

351
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Dr. Sumbul Ahmad Desai: which is critical to daily restoration of your body and mind.

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Dr. Sumbul Ahmad Desai: and is also an important factor in your longevity.

353
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Dr. Sumbul Ahmad Desai: Apple Watch already helps you meet your sleep goals, gain insights, and discover possible sleep apnea.

354
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Dr. Sumbul Ahmad Desai: Now we'll help you understand the quality of your sleep and how to make it more restorative with sleep score.

355
00:20:57,977 --> 00:21:04,609
Dr. Sumbul Ahmad Desai: The quality of your sleep is influenced by several factors, such as sleep duration, bedtime consistency, how often you wake up,

356
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Dr. Sumbul Ahmad Desai: and the time spent in each sleep stage.

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Dr. Sumbul Ahmad Desai: Sleep score analyzes these factors each night and provides a classification plus a score.

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Dr. Sumbul Ahmad Desai: You'll see how the score is calculated so it's easy to understand what you can do to improve.

359
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Dr. Sumbul Ahmad Desai: Guidance from leading experts, including the World Sleep Society, underpins the scoring approach.

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00:21:23,644 --> 00:21:30,225
Dr. Sumbul Ahmad Desai: And over 5 million nights of sleep data from the Apple Heart Movement Study were used to develop and test the scoring algorithms.

361
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Dr. Sumbul Ahmad Desai: You can see details in the Sleep app and you can track it over time in the Health app on iPhone.

362
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Dr. Sumbul Ahmad Desai: Now, back to Stan.

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Narration: Yeah.

364
00:21:38,039 --> 00:21:40,374
Stan Ng: front of the Apple Park Visitor Center.

365
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Stan Ng: Hypertension notifications, the new sleep score, and the many other incredible health, fitness, and safety features will make a huge impact on users' lives.

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Stan Ng: To support all of these amazing capabilities, we also re-engineered the battery.

367
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Stan Ng: Series 11 now gets up to 24 hours of battery life, so you can wear it all day and all night.

368
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Stan Ng: Series 11 comes in jet black, silver, rose gold, and a beautiful new space gray, all made from 100% recycled aluminum.

369
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Stan Ng: There are also gorgeous polished cases made from 100% recycled titanium in natural gold and slate.

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Stan Ng: This fall brings a beautiful new palette of colors across the entire band lineup.

371
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Stan Ng: including the Nike Sport Band and Nike Sport Loop, which now has reflective yarn woven throughout the fabric.

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Stan Ng: and a new Hermes Jacquard knit band with matching watch face that plays whimsical animations set in their iconic Paris store.

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Stan Ng: There's also an elegant, narrow grand ache and new colors across the collection.

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Stan Ng: And that's Apple Watch Series 11.

375
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Stan Ng: with better durability, 5G, 24-hour battery life, and our most comprehensive set of innovative health features, now including hypertension notifications and sleep score.

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Stan Ng: I'll turn it over to Amanda to tell you about the next version of Apple Watch SC.

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Narration: Titles Amanda Sant'Angelo, Product Manager, Apple Watch.

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Amanda Santangelo: Apple Watch SC delivers the core features and benefits of Apple Watch at the most affordable price.

379
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Amanda Santangelo: For many people, it's the perfect way to get started.

380
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Amanda Santangelo: This year, we are delighted to introduce Apple Watch SC3.

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Amanda Santangelo: First, it gets our most powerful Apple Watch chip.

382
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Amanda Santangelo: S ten.

383
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Amanda Santangelo: which enables even more features.

384
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Amanda Santangelo: It brings an always-on display to SC for the first time.

385
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Amanda Santangelo: Now.

386
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Amanda Santangelo: You can read the time and see the watch face.

387
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Amanda Santangelo: without waking the display.

388
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Amanda Santangelo: With S10, SE also supports gestures like double tap,

389
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Amanda Santangelo: and wrist flick.

390
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Amanda Santangelo: so you can easily control your watch with just one hand.

391
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Amanda Santangelo: SE already has important features like heart rate notifications.

392
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Amanda Santangelo: fall detection.

393
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Amanda Santangelo: and crash detection.

394
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Amanda Santangelo: SE three

395
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Amanda Santangelo: as even more.

396
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Amanda Santangelo: like risk temperature sensing.

397
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Amanda Santangelo: which enables retrospective ovulation estimates.

398
00:24:02,624 --> 00:24:05,324
Amanda Santangelo: and gives you richer insights in the Vitals app.

399
00:24:05,813 --> 00:24:08,209
Amanda Santangelo: so you can be notified when something might be off.

400
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Amanda Santangelo: SE also gets sleep apnea notifications and sleep score.

401
00:24:13,491 --> 00:24:20,207
Amanda Santangelo: Finally, for those moments when you don't have your AirPods handy, you'll be able to play media like music or podcasts.

402
00:24:20,646 --> 00:24:22,199
Amanda Santangelo: directly through the speaker.

403
00:24:23,329 --> 00:24:25,894
Amanda Santangelo: Even with all these great new features,

404
00:24:26,299 --> 00:24:29,421
Amanda Santangelo: The power efficient S10 chip enables SC

405
00:24:29,624 --> 00:24:31,429
Amanda Santangelo: to still get all day.

406
00:24:31,581 --> 00:24:32,982
Amanda Santangelo: 18-hour battery life.

407
00:24:33,927 --> 00:24:34,889
Amanda Santangelo: And for the first time.

408
00:24:35,260 --> 00:24:36,863
Amanda Santangelo: SE supports fast charging.

409
00:24:37,369 --> 00:24:40,019
Amanda Santangelo: making it easy to quickly top off the battery.

410
00:24:41,031 --> 00:24:44,659
Amanda Santangelo: It now charges up to two times faster than the previous model.

411
00:24:45,284 --> 00:24:49,806
Amanda Santangelo: in just 15 minutes of charging, they can add up to 8 hours of normal use.

412
00:24:50,582 --> 00:24:53,670
Amanda Santangelo: SC3 comes in the popular starlight and midnight.

413
00:24:54,143 --> 00:24:56,657
Amanda Santangelo: made with 100% recycled aluminum.

414
00:24:57,366 --> 00:24:59,290
Amanda Santangelo: That's Apple Watch SC3.

415
00:24:59,610 --> 00:25:01,703
Amanda Santangelo: featuring a new always-on display.

416
00:25:02,209 --> 00:25:02,935
Amanda Santangelo: 5G.

417
00:25:03,407 --> 00:25:04,420
Amanda Santangelo: Temperature sensing.

418
00:25:04,808 --> 00:25:07,559
Amanda Santangelo: sleep app your notifications, and sleep score.

419
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Amanda Santangelo: and with the powerful features of WatchOS 26.

420
00:25:11,794 --> 00:25:14,747
Amanda Santangelo: This update takes SE to a whole new level.

421
00:25:15,490 --> 00:25:18,392
Amanda Santangelo: Not only did we update SC and Siri this year,

422
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Amanda Santangelo: We are also introducing an all-new version of Apple Watch Ultra.

423
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Amanda Santangelo: Here's Eugene to tell you all about it.

424
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Narration: We drift up through the olive trees toward rolling yellow hills dotted with shrubs.

425
00:25:30,652 --> 00:25:33,242
Narration: Titles, Eugene Kim, EP Hardware Engineering.

426
00:25:33,765 --> 00:25:35,706
Narration: Eugene walks through the rocky terrain.

427
00:25:36,651 --> 00:25:40,229
Eugene Kim: Apple Watch Ultra is the ultimate sports in Adventure Watch.

428
00:25:40,549 --> 00:25:44,751
Eugene Kim: Ultra seamlessly transitions from a sports watch that helps you train for a race

429
00:25:45,190 --> 00:25:47,097
Eugene Kim: to a smart watch that can pay for coffee.

430
00:25:47,468 --> 00:25:49,544
Eugene Kim: to a health monitor that checks your vitals.

431
00:25:50,084 --> 00:25:52,109
Eugene Kim: This year, we're taking it further.

432
00:25:52,159 --> 00:25:53,724
Eugene Kim: With Apple Watch Ultra 3.

433
00:25:53,724 --> 00:25:55,727
Eugene Kim: Light spreads across the device.

434
00:25:55,727 --> 00:25:57,542
Eugene Kim: Let's start with the display.

435
00:25:58,200 --> 00:26:02,841
Eugene Kim: Whether you're checking your pace in the sun or depth underwater, readability is crucial.

436
00:26:03,145 --> 00:26:09,321
Eugene Kim: So Ultra 3 gets a new display that uses our most advanced technology with wide-angle OLEDs and LTP03.

437
00:26:09,321 --> 00:26:17,759
Eugene Kim: The display is now brighter when viewed at an angle and thinner borders allowed us to grow the screen area without changing the case size.

438
00:26:18,113 --> 00:26:21,876
Eugene Kim: The result is the largest display ever in an Apple Watch.

439
00:26:22,433 --> 00:26:32,609
Eugene Kim: It can also refresh more frequently in always on mode without affecting battery life, which means you can now see taking seconds in watch faces, including a new face, waypoint.

440
00:26:32,963 --> 00:26:36,085
Eugene Kim: that dynamically shows points of interest in relation to you.

441
00:26:36,726 --> 00:26:48,274
Eugene Kim: For athletes, the Workout app makes it faster to customize views and use WorkoutBuddy, a generative voice with Apple intelligence that delivers personalized feedback to motivate you during your workout.

442
00:26:48,274 --> 00:26:55,305
Eugene Kim: And Ultra keeps you connected no matter where you are with 5G Cellular for more coverage and a faster, stronger connection.

443
00:26:56,031 --> 00:27:00,638
Eugene Kim: This year, we're also making a huge leap forward with satellite connectivity.

444
00:27:01,549 --> 00:27:03,119
Eugene Kim: Now when you journey off the grid.

445
00:27:03,473 --> 00:27:04,384
Eugene Kim: You can stay safe.

446
00:27:04,570 --> 00:27:06,004
Eugene Kim: and in touch with loved ones.

447
00:27:06,224 --> 00:27:09,210
Eugene Kim: using satellite in available countries and regions.

448
00:27:10,223 --> 00:27:15,324
Eugene Kim: Just a few taps gathers critical information and can get you the emergency help you need.

449
00:27:15,324 --> 00:27:16,872
Eugene Kim: You can also send messages.

450
00:27:17,192 --> 00:27:18,846
Eugene Kim: and share your location with FindMy.

451
00:27:19,335 --> 00:27:23,149
Eugene Kim: to enable satellite connectivity in a device as small as Ultra.

452
00:27:23,385 --> 00:27:27,655
Eugene Kim: we redesigned the radio and antenna to double the signal strength.

453
00:27:27,975 --> 00:27:31,604
Eugene Kim: allowing you to communicate with satellites 800 miles above Earth.

454
00:27:32,177 --> 00:27:35,569
Eugene Kim: Emergency SOS via satellite is included with Ultra 3.

455
00:27:36,227 --> 00:27:43,703
Eugene Kim: And along with messages and find mine, you can now stay connected when you're backcountry skiing, trail running, or wherever you go.

456
00:27:44,125 --> 00:27:49,356
Eugene Kim: Ultra 3 also includes a larger battery and now gets up to 42 hours of battery life.

457
00:27:49,913 --> 00:27:52,714
Eugene Kim: Ultra will be available in black and natural titanium.

458
00:27:53,001 --> 00:27:55,785
Eugene Kim: made using an innovative 3D printing process.

459
00:27:56,123 --> 00:27:58,671
Eugene Kim: that uses 100% recycled titanium.

460
00:27:59,059 --> 00:28:01,911
Eugene Kim: and just half the raw materials is previous generations.

461
00:28:02,620 --> 00:28:09,285
Eugene Kim: There are also great new colors across our ultra bands, and the trail loop now includes reflective yarn woven along the edges.

462
00:28:09,893 --> 00:28:14,534
Eugene Kim: Their Amaz collection also gets a new band and rubber, perfect for an active lifestyle.

463
00:28:14,989 --> 00:28:16,660
Eugene Kim: and new colors for the On Merband.

464
00:28:17,132 --> 00:28:30,599
Eugene Kim: That's Apple Watch Ultra 3, now featuring the largest display and longest battery life of any Apple Watch, with satellite communications, 5G, hypertension notifications, and Watch OS 26.

465
00:28:31,240 --> 00:28:34,429
Eugene Kim: It's a big update to our most advanced Apple Watch.

466
00:28:35,138 --> 00:28:36,775
Eugene Kim: Now, back to stand.

467
00:28:36,775 --> 00:28:39,362
Stan Ng: Back at the Apple Park Visitor Center.

468
00:28:39,362 --> 00:28:42,357
Stan Ng: So that's our all-new lineup of Apple Watch.

469
00:28:42,357 --> 00:28:54,612
Stan Ng: From the new Ultra 3 with satellite connectivity to Series 11 with new powerful health features and 24-hour battery life, and SE3 with a massive update in performance and features.

470
00:28:55,067 --> 00:28:57,312
Stan Ng: There's a watch that's right for everyone.

471
00:28:58,004 --> 00:29:00,726
Stan Ng: Apple Watch SE3 starts at just 2.

472
00:29:00,726 --> 00:29:00,974
Stan Ng: 49.

473
00:29:01,277 --> 00:29:03,764
Stan Ng: Apple Watch Series 11 starts at $3.

474
00:29:03,764 --> 00:29:03,977
Stan Ng: 99.

475
00:29:04,551 --> 00:29:07,504
Stan Ng: And Apple Watch Ultra 3 starts at 799.

476
00:29:07,808 --> 00:29:13,022
Stan Ng: You can pre-order all the new models today, and they will be available starting September 19th.

477
00:29:13,782 --> 00:29:15,233
Stan Ng: Now, back to Tim.

478
00:29:16,549 --> 00:29:16,971
Stan Ng: Through

479
00:29:16,971 --> 00:29:19,527
Narration: Park, we turn and descend to the observatory.

480
00:29:19,527 --> 00:29:23,502
Narration: Tim stands before the sleek room built into the side of a grassy hill.

481
00:29:24,261 --> 00:29:31,450
Tim Cook: The new Apple Watch lineup and the incredible features they bring make the Apple Watch even more useful and essential.

482
00:29:32,310 --> 00:29:42,014
Tim Cook: The capabilities introduced today will not only help users stay connected, they'll deliver even more health and fitness benefits seamlessly and automatically.

483
00:29:43,414 --> 00:29:46,165
Tim Cook: Now, let's talk about iPhone.

484
00:29:47,160 --> 00:29:53,725
Tim Cook: From the moment iPhone was introduced, it reinvented the phone and set a new standard for the entire industry.

485
00:29:54,484 --> 00:30:02,449
Tim Cook: Since then, we've continued to push boundaries with design, innovation, and experiences that have changed all of our daily lives.

486
00:30:03,597 --> 00:30:11,089
Tim Cook: Today, we're raising the bar once again with an all-new iPhone lineup that's unlike anything we've ever created.

487
00:30:11,882 --> 00:30:17,552
Tim Cook: We're introducing four new models, each designed to serve the unique needs of our users.

488
00:30:18,261 --> 00:30:19,628
Tim Cook: And it starts now.

489
00:30:20,269 --> 00:30:21,417
Narration: A video plays.

490
00:30:21,855 --> 00:30:25,635
Narration: Purple petals fan out on the screen of a lavender iPhone 17.

491
00:30:25,872 --> 00:30:27,779
Narration: Light glints off the back camera.

492
00:30:28,082 --> 00:30:32,335
Narration: iPhone 17 devices in lavender, mist blue, black, white.

493
00:30:32,554 --> 00:30:34,208
Narration: and sage stand in a row.

494
00:30:34,664 --> 00:30:38,005
Narration: Now a user presses the action button to open the translate app.

495
00:30:38,241 --> 00:30:42,400
Narration: Several iPhone 17 devices display different apps in the dynamic island.

496
00:30:42,400 --> 00:30:47,437
Narration: A user presses camera control to frame a concert poster and add the event to calendar.

497
00:30:47,437 --> 00:30:51,303
Narration: And a white space the five colors of iPhone 17 fan out in profile.

498
00:30:51,303 --> 00:30:52,416
Narration: Now, back with Tim.

499
00:30:52,635 --> 00:30:54,570
Tim Cook: iPhone 17 is incredible.

500
00:30:54,570 --> 00:30:56,989
Tim Cook: Here's Kayen to tell you more.

501
00:30:57,057 --> 00:30:59,146
Narration: We rise away from the observatory.

502
00:30:59,146 --> 00:31:03,140
Narration: Now we soar above South Beach, then glide past the Miami skyline.

503
00:31:03,140 --> 00:31:06,519
Narration: At night, palm trees flank the Carlisle on Ocean Drive.

504
00:31:06,519 --> 00:31:10,635
Narration: We fly over the city and land in front of Apple Miami World Center.

505
00:31:10,635 --> 00:31:13,830
Narration: Titles, Cayenne Drance, VP iPhone Product Marketing.

506
00:31:13,830 --> 00:31:20,698
Kaiann Drance: iPhone 17 has a beautiful, more durable design and comes in five gorgeous colors.

507
00:31:20,698 --> 00:31:24,428
Kaiann Drance: Lavender, mist blue, black, white, and sage.

508
00:31:25,289 --> 00:31:27,643
Kaiann Drance: The new design has a larger, 6.

509
00:31:27,643 --> 00:31:32,882
Kaiann Drance: 3-inch display with thinner borders, so you can see more and do more.

510
00:31:33,456 --> 00:31:49,133
Kaiann Drance: And the display of iPhone 17 features ProMotion, just like our Pro models, with an adaptive refresh rate up to 120 Hz, designed to dynamically respond to your content for a smooth and power-efficient experience.

511
00:31:49,589 --> 00:31:55,495
Kaiann Drance: When you're not using your iPhone, the always-on display efficiently adjusts down to 1 Hz.

512
00:31:56,052 --> 00:32:00,827
Kaiann Drance: And the lock screen is even more useful with live activities and widgets.

513
00:32:01,620 --> 00:32:08,303
Kaiann Drance: When outside, iPhone 17 is more readable with 3,000 nits peak outdoor brightness.

514
00:32:08,404 --> 00:32:10,665
Kaiann Drance: our highest ever on iPhone.

515
00:32:11,644 --> 00:32:15,475
Kaiann Drance: This makes a display on iPhone 17 our best yet.

516
00:32:16,622 --> 00:32:21,060
Kaiann Drance: We build iPhone to be durable because we know how much people count on it.

517
00:32:21,921 --> 00:32:24,267
Kaiann Drance: our industry-leading ceramic shield.

518
00:32:24,385 --> 00:32:27,524
Kaiann Drance: continues to be tougher than any smartphone glass

519
00:32:27,675 --> 00:32:28,975
Kaiann Drance: or glass ceramic.

520
00:32:29,920 --> 00:32:33,288
Kaiann Drance: iPhone 17 introduces Ceramic Shield 2.

521
00:32:33,288 --> 00:32:37,632
Kaiann Drance: Now it has three times better scratch resistance.

522
00:32:38,205 --> 00:32:41,547
Kaiann Drance: It's made possible by a new Apple Design Coding.

523
00:32:41,800 --> 00:32:44,787
Kaiann Drance: bonded to ceramic shield at the atomic level.

524
00:32:45,529 --> 00:32:50,845
Kaiann Drance: This specialized ceramic layer adds hardness to protect from everyday scratches.

525
00:32:51,739 --> 00:33:05,357
Kaiann Drance: and the display quality gets better with a seven layer anti-reflective coating that reduces glare and distractions, making iPhone more readable in bright lighting conditions, both indoors and outdoors.

526
00:33:05,948 --> 00:33:10,403
Kaiann Drance: Powering iPhone 17 is the latest generation of Apple Silicon.

527
00:33:10,639 --> 00:33:11,618
Kaiann Drance: A nineteen

528
00:33:12,529 --> 00:33:16,022
Kaiann Drance: built with the most advanced three nanometer technology.

529
00:33:16,275 --> 00:33:19,212
Kaiann Drance: A19 is faster and more efficient.

530
00:33:20,089 --> 00:33:25,320
Kaiann Drance: It has an updated display engine to Power Pro Motion and the Always On Display.

531
00:33:25,962 --> 00:33:32,745
Kaiann Drance: It has an improved neural engine tailored to power incredible on-device performance for Apple intelligence.

532
00:33:33,724 --> 00:33:37,133
Kaiann Drance: combined with increased memory bandwidth of A19.

533
00:33:37,302 --> 00:33:42,145
Kaiann Drance: on-device generative and large language models will run even faster.

534
00:33:42,533 --> 00:33:44,963
Kaiann Drance: A19 has a six-core CPU.

535
00:33:45,216 --> 00:33:47,849
Kaiann Drance: for our latest performance and efficiency cores.

536
00:33:48,119 --> 00:33:50,498
Kaiann Drance: to make iPhone 17 responsive.

537
00:33:50,785 --> 00:33:52,827
Kaiann Drance: while enabling great battery life.

538
00:33:53,755 --> 00:33:59,897
Kaiann Drance: The next generation 5-core GPU provides a big step up for graphics-intensive tasks.

539
00:34:00,758 --> 00:34:06,023
Kaiann Drance: If you're upgrading from an older iPhone, you'll experience a huge boost in speed.

540
00:34:06,681 --> 00:34:13,515
Kaiann Drance: The advancements in Apple Silicon, hardware, and software make for incredible gaming on iPhone.

541
00:34:14,174 --> 00:34:22,949
Kaiann Drance: Titles like Destiny Rising by NetEase are even better with ProMotion's adaptive refresh rate up to 120Hz.

542
00:34:23,624 --> 00:34:30,762
Kaiann Drance: A19's advanced CPU, GPU, and updated neural engine also power Apple intelligence.

543
00:34:31,572 --> 00:34:38,474
Kaiann Drance: There are many features available today on iPhone that empower you to create, communicate, and be more productive.

544
00:34:38,912 --> 00:34:42,000
Kaiann Drance: With iOS 26, we are adding even more.

545
00:34:42,962 --> 00:34:49,679
Kaiann Drance: With visual intelligence, you can search, take action, and ask questions about what's on your iPhone screen.

546
00:34:50,978 --> 00:34:57,492
Kaiann Drance: Live translation helps you communicate across languages in phone, FaceTime, and messages.

547
00:34:58,470 --> 00:35:05,187
Kaiann Drance: And just like all of Apple intelligence, these features are designed to protect your privacy at every step.

548
00:35:06,098 --> 00:35:11,599
Kaiann Drance: The efficiency of Apple Silicon contributes to all-day battery life on iPhone 17.

549
00:35:12,240 --> 00:35:19,952
Kaiann Drance: And with ProMotion, iPhone 17 gets up to 8 more hours of video playback compared to iPhone 16.

550
00:35:20,813 --> 00:35:27,394
Kaiann Drance: When you are out of battery, faster wire charging gets you up to 50% charge in 20 minutes.

551
00:35:27,951 --> 00:35:32,693
Kaiann Drance: So just 10 minutes of charge gives you up to eight hours of video playback.

552
00:35:33,756 --> 00:35:36,675
Kaiann Drance: It's also a big year for the iPhone cameras.

553
00:35:37,030 --> 00:35:39,325
Kaiann Drance: To show you what's new, here's Megan.

554
00:35:40,202 --> 00:35:45,072
Narration: We rotate up to the night sky, then down to Megan in front of the Carlisle.

555
00:35:45,072 --> 00:35:47,864
Narration: Titles Megan Nash, Product Manager, iPhone.

556
00:35:48,336 --> 00:35:53,449
Megan Nash: iPhone 17 has a fantastic 48 megapixel dual fusion camera system.

557
00:35:54,124 --> 00:35:58,326
Megan Nash: Our fusion technology combines the capabilities of two cameras in one.

558
00:35:58,731 --> 00:35:59,980
Megan Nash: with a main camera.

559
00:36:00,182 --> 00:36:02,697
Megan Nash: and an optical quality 2x telephoto.

560
00:36:03,220 --> 00:36:05,245
Megan Nash: each with dedicated image pipelines.

561
00:36:05,970 --> 00:36:10,088
Megan Nash: The main camera delivers an impressive 48 megapixels of resolution.

562
00:36:10,577 --> 00:36:12,569
Megan Nash: perfect for capturing fine details.

563
00:36:12,704 --> 00:36:14,729
Megan Nash: like in this vibrant shoreline photo.

564
00:36:15,572 --> 00:36:21,445
Megan Nash: And for everyday photos, the 24 megapixel default resolution provides the perfect balance.

565
00:36:22,204 --> 00:36:24,162
Megan Nash: offering excellent image quality

566
00:36:24,432 --> 00:36:25,410
Megan Nash: Rich detail.

567
00:36:25,562 --> 00:36:29,241
Megan Nash: and a smaller file size that's ideal for saving and sharing.

568
00:36:30,254 --> 00:36:30,962
Megan Nash: At 2x?

569
00:36:31,182 --> 00:36:34,776
Megan Nash: The optical quality telephoto gets you closer to the subject.

570
00:36:35,147 --> 00:36:37,695
Megan Nash: making it great for capturing quiet moments like this.

571
00:36:37,662 --> 00:36:39,079
Narration: A child reads in a photo.

572
00:36:39,079 --> 00:36:44,074
Megan Nash: And now, iPhone 17 gets a new 48 megapixel fusion ultra-wide camera.

573
00:36:44,682 --> 00:36:47,770
Megan Nash: It has four times the resolution compared to iPhone 16.

574
00:36:48,732 --> 00:36:52,073
Megan Nash: So you get even more detail in a broad range of photos.

575
00:36:52,444 --> 00:36:53,912
Megan Nash: from exceptional macros.

576
00:36:54,267 --> 00:36:56,494
Megan Nash: to expressive scenes in unique angles.

577
00:36:57,304 --> 00:37:01,354
Megan Nash: You're going to love how easy it is to take amazing photos and videos.

578
00:37:02,384 --> 00:37:04,679
Megan Nash: Now, let's flip over to the front camera.

579
00:37:05,438 --> 00:37:08,205
Megan Nash: It's how we take self-portraits, record memories.

580
00:37:08,442 --> 00:37:10,737
Megan Nash: express our creativity and point of view.

581
00:37:12,154 --> 00:37:15,074
Megan Nash: And iPhone is with you to capture all these moments.

582
00:37:15,934 --> 00:37:20,035
Megan Nash: Globally, iPhone users took over 500 billion selfies last year.

583
00:37:20,372 --> 00:37:22,330
Megan Nash: That's more than any other smartphone.

584
00:37:22,988 --> 00:37:27,325
Megan Nash: So this year, we are thrilled to introduce our phenomenal new

585
00:37:27,544 --> 00:37:29,215
Megan Nash: Center stage front camera.

586
00:37:30,227 --> 00:37:35,712
Megan Nash: It gives you more pixels, more flexible ways to frame your shot, and incredible stabilization.

587
00:37:36,201 --> 00:37:39,407
Megan Nash: This new front camera has our widest field of view.

588
00:37:40,234 --> 00:37:43,204
Megan Nash: It's enabled by our largest front camera sensor.

589
00:37:43,440 --> 00:37:46,461
Megan Nash: almost twice the size of our previous front camera.

590
00:37:47,187 --> 00:37:48,604
Megan Nash: And for the first time,

591
00:37:48,992 --> 00:37:50,410
Megan Nash: The sensor is square.

592
00:37:51,372 --> 00:37:54,764
Megan Nash: Traditional sensors have a 4 by 3 aspect ratio.

593
00:37:55,253 --> 00:37:58,577
Megan Nash: which limits framing based on the orientation of the phone.

594
00:37:59,624 --> 00:38:03,471
Megan Nash: The center stage camera's unique shape and larger size

595
00:38:03,842 --> 00:38:08,331
Megan Nash: Allow for high resolution photos and videos in any orientation.

596
00:38:08,871 --> 00:38:11,082
Megan Nash: giving you four different compositions.

597
00:38:11,858 --> 00:38:15,959
Megan Nash: Which means you don't have to rotate your iPhone to take a landscape selfie anymore.

598
00:38:15,959 --> 00:38:17,494
Narration: A woman poses for a selfie.

599
00:38:17,477 --> 00:38:20,025
Megan Nash: Now you can tap to expand the field of view.

600
00:38:20,363 --> 00:38:22,388
Megan Nash: and rotate from portrait to landscape.

601
00:38:22,709 --> 00:38:25,510
Megan Nash: giving you more flexible ways to frame your photos and videos.

602
00:38:27,079 --> 00:38:28,429
Megan Nash: When friends join the shot?

603
00:38:29,577 --> 00:38:31,990
Megan Nash: the all-new center stage for photos.

604
00:38:32,361 --> 00:38:35,770
Megan Nash: uses AI to automatically expand the field of view.

605
00:38:36,006 --> 00:38:37,980
Megan Nash: and can even rotate the frame for you.

606
00:38:38,335 --> 00:38:41,372
Megan Nash: This makes it even easier to take a share-worthy photo.

607
00:38:42,402 --> 00:38:45,304
Megan Nash: Holding iPhone vertically, you get a more secure grip.

608
00:38:45,777 --> 00:38:49,793
Megan Nash: and you get better landscape selfies because your eyes are more centered in the shot.

609
00:38:50,755 --> 00:38:56,003
Megan Nash: and photos have even more detail with higher resolution, up to 18 megapixels.

610
00:38:56,492 --> 00:38:59,226
Megan Nash: The extra pixels in the square sensor level up video too.

611
00:39:00,053 --> 00:39:08,288
Megan Nash: All your on-the-move selfie videos will be ultra-stabilized using some of the same technology that enables action mode on the rear cameras.

612
00:39:09,098 --> 00:39:12,338
Megan Nash: You can also be more present FaceTiming with friends and family.

613
00:39:12,524 --> 00:39:16,844
Megan Nash: Because center stage for video calls is optimized for handheld video.

614
00:39:17,164 --> 00:39:19,645
Megan Nash: to keep your face perfectly positioned in frame.

615
00:39:20,691 --> 00:39:25,720
Megan Nash: The center stage front camera unlocks next level experiences unique to iPhone.

616
00:39:26,564 --> 00:39:27,880
Megan Nash: Now, back to Cayenne.

617
00:39:27,829 --> 00:39:29,534
Narration: At Apple Miami World Center.

618
00:39:29,500 --> 00:39:39,304
Kaiann Drance: iPhone 17 has impressive camera upgrades with the 48 megapixel dual fusion camera system and the center stage front camera.

619
00:39:39,777 --> 00:39:47,667
Kaiann Drance: We can't wait to see all the ways you'll capture everyday moments and use it for more creative possibilities.

620
00:39:47,667 --> 00:39:50,779
Kaiann Drance: And that completes the fantastic iPhone 17.

621
00:39:51,285 --> 00:39:55,604
Kaiann Drance: Powered by the A19 chip, it has a bigger and brighter 6.

622
00:39:55,604 --> 00:39:59,537
Kaiann Drance: 3-inch display with ProMotion and Ceramic Shield 2.

623
00:40:00,027 --> 00:40:10,810
Kaiann Drance: iPhone 17 also comes with the latest iOS features, Apple intelligence, great all-day battery life, and starts with 256 gigabytes of storage.

624
00:40:11,940 --> 00:40:16,109
Kaiann Drance: iPhone 17 is packed with features you will enjoy every day.

625
00:40:16,868 --> 00:40:18,589
Kaiann Drance: And now, back to Tim.

626
00:40:18,589 --> 00:40:20,192
Narration: At the Apple Park Observatory.

627
00:40:20,580 --> 00:40:23,382
Tim Cook: iPhone seventeen is fantastic.

628
00:40:23,601 --> 00:40:26,639
Tim Cook: And that's just the beginning of what we're introducing today.

629
00:40:27,145 --> 00:40:34,030
Tim Cook: With the advancements made possible by Apple Silicon, we've been able to push the limits of iPhone design and innovation.

630
00:40:34,587 --> 00:40:38,721
Tim Cook: And that breakthrough has led to something truly amazing.

631
00:40:39,599 --> 00:40:42,366
Tim Cook: Introducing the newest member of the iPhone family.

632
00:40:42,315 --> 00:40:47,817
Narration: A video plays, a thin iPhone stance in profile, titles, Abader Chowdhury, Industrial Designer iPhone.

633
00:40:47,817 --> 00:40:52,542
Abidur Chowdhury: Our intention was to make an iPhone that feels like a piece of the future.

634
00:40:54,010 --> 00:40:54,752
Abidur Chowdhury: powerful.

635
00:40:55,073 --> 00:40:58,532
Abidur Chowdhury: Yet so thin and light, it seems to disappear in your hands.

636
00:40:58,904 --> 00:41:03,764
Narration: internal iPhone components lift off of Abadir's worktable and float above it.

637
00:41:04,557 --> 00:41:10,277
Abidur Chowdhury: The core structure is a radically thin frame, made from Grade 5 spacecraft titanium

638
00:41:10,598 --> 00:41:13,631
Abidur Chowdhury: that combines strength, lightness and durability.

639
00:41:13,631 --> 00:41:15,674
Abidur Chowdhury: The iPhone drips through the air.

640
00:41:15,674 --> 00:41:21,617
Abidur Chowdhury: To bring elegance to such a tough material, we polished the frame to a pristine mirrored finish.

641
00:41:21,938 --> 00:41:24,081
Abidur Chowdhury: Light glints off of the sleek eyeball.

642
00:41:24,419 --> 00:41:27,649
Abidur Chowdhury: crafted in a palette of colors that evoke lightness.

643
00:41:27,649 --> 00:41:30,570
Abidur Chowdhury: iPhone devices in four colors orbit each other.

644
00:41:30,570 --> 00:41:35,354
Abidur Chowdhury: For the first time, ceramic shield encloses the titanium frame on both sides.

645
00:41:36,299 --> 00:41:39,269
Abidur Chowdhury: Our high temperature process creates nano crystals.

646
00:41:39,589 --> 00:41:42,081
Abidur Chowdhury: which has significantly improved toughness.

647
00:41:42,081 --> 00:41:43,065
Abidur Chowdhury: The iPhone drops.

648
00:41:44,736 --> 00:41:46,546
Abidur Chowdhury: It's our most durable design yet.

649
00:41:46,546 --> 00:41:47,588
Abidur Chowdhury: Abiter picks it up.

650
00:41:48,060 --> 00:41:49,529
Abidur Chowdhury: To make something this thin.

651
00:41:50,288 --> 00:41:52,650
Abidur Chowdhury: We had to redesign our iconic plateau.

652
00:41:54,473 --> 00:42:01,425
Abidur Chowdhury: Precisely machined from both sides, it's sculpted to fit our custom-made cameras, chips and key system modules.

653
00:42:02,505 --> 00:42:07,247
Abidur Chowdhury: We then dedicated every last bit of remaining space to our high density battery.

654
00:42:07,635 --> 00:42:09,525
Abidur Chowdhury: resulting in remarkable battery life.

655
00:42:09,694 --> 00:42:12,023
Narration: A battery glides into an iPhone enclosure.

656
00:42:13,289 --> 00:42:14,875
Abidur Chowdhury: The impossibly thin profile.

657
00:42:15,314 --> 00:42:17,001
Abidur Chowdhury: allowed us to stretch the display.

658
00:42:17,305 --> 00:42:18,992
Abidur Chowdhury: without adding any extra bulk.

659
00:42:20,022 --> 00:42:24,038
Abidur Chowdhury: It's our thinnest iPhone ever with the Power of Pro inside.

660
00:42:24,780 --> 00:42:27,615
Abidur Chowdhury: A paradox you have to hold to believe.

661
00:42:28,594 --> 00:42:29,117
Abidur Chowdhury: This

662
00:42:29,522 --> 00:42:31,615
Abidur Chowdhury: Is iPhone Air?

663
00:42:31,868 --> 00:42:33,505
Abidur Chowdhury: back at the observatory with Tim.

664
00:42:33,640 --> 00:42:37,386
Tim Cook: iPhone Air is unlike anything you've experienced before.

665
00:42:37,757 --> 00:42:39,951
Tim Cook: To tell you all about it, here's John.

666
00:42:39,951 --> 00:42:42,314
Narration: We soar away from Tim and the observatory.

667
00:42:42,600 --> 00:42:46,634
Narration: At dusk, we glide over Lake Michigan and past Chicago Harbor Lighthouse.

668
00:42:47,292 --> 00:42:47,832
Megan Nash: Yeah.

669
00:42:47,832 --> 00:42:52,979
Narration: At night we fly through the Chicago skyline and circle around Apple, Michigan Avenue.

670
00:42:54,092 --> 00:42:55,392
Narration: Titles John Turnis

671
00:42:55,476 --> 00:42:56,320
Narration: SBP.

672
00:42:56,522 --> 00:42:57,670
Narration: Hardware Engineering.

673
00:42:58,480 --> 00:43:00,623
Narration: John stands outside the Apple store.

674
00:43:03,104 --> 00:43:07,407
John Ternus: We are thrilled to introduce the impossibly thin iPhone Air.

675
00:43:08,234 --> 00:43:08,552
John Ternus: At 5.

676
00:43:08,552 --> 00:43:12,115
John Ternus: 6 millimeters, it's the thinnest iPhone we've ever made.

677
00:43:12,537 --> 00:43:14,494
John Ternus: And it's also exceptionally light.

678
00:43:15,237 --> 00:43:19,911
John Ternus: It's unlike anything you've ever held before and it's packed with our most advanced features.

679
00:43:20,417 --> 00:43:30,171
John Ternus: The gorgeous six and a half inch display is our best, featuring promotion up to 120 hertz, always on, and 3,000 nits of peak brightness.

680
00:43:30,390 --> 00:43:39,030
John Ternus: and it's protected by the new ceramic shield too, with improved anti-reflection and three times better scratch resistance than our previous ceramic shield.

681
00:43:39,402 --> 00:43:43,384
John Ternus: We're also bringing ceramic shield to the back of iPhone for the very first time.

682
00:43:44,042 --> 00:43:48,362
John Ternus: It's four times more resistant to cracks than our previous back glass.

683
00:43:49,358 --> 00:43:54,606
John Ternus: It also protects the new plateau that now houses major internal components at the top of iPhone.

684
00:43:55,602 --> 00:44:00,124
John Ternus: The inside was precision milled for more space, creating room for the rear camera

685
00:44:00,377 --> 00:44:03,516
John Ternus: front camera, speaker, and even Apple Silicon.

686
00:44:04,309 --> 00:44:06,874
John Ternus: The frame of iPhone Air is made of titanium.

687
00:44:07,380 --> 00:44:10,604
John Ternus: This is an essential material choice for such a thin design.

688
00:44:11,329 --> 00:44:15,160
John Ternus: and enables it to exceed our stringent bend strength requirements.

689
00:44:15,936 --> 00:44:21,218
John Ternus: Altogether, these materials make iPhone Air more durable than any previous iPhone.

690
00:44:22,180 --> 00:44:26,534
John Ternus: We're also using 80% recycled titanium, the highest ever for iPhone.

691
00:44:27,394 --> 00:44:29,537
John Ternus: There are four stunning colors to choose from.

692
00:44:29,993 --> 00:44:30,972
John Ternus: Space black.

693
00:44:31,174 --> 00:44:34,482
John Ternus: cloud white, light gold, and sky blue.

694
00:44:34,836 --> 00:44:40,320
John Ternus: iPhone Air has such a unique design, and it wouldn't have been possible without Apple Silicon.

695
00:44:40,709 --> 00:44:42,548
John Ternus: To tell you more, here's Tim Millet.

696
00:44:43,459 --> 00:44:46,158
Narration: We soar back into the Chicago skyline.

697
00:44:46,158 --> 00:44:48,572
Narration: Now we descend onto the BP Bridge.

698
00:44:49,264 --> 00:44:52,487
Narration: Titles Tim Millay, VP Platform Architecture.

699
00:44:52,707 --> 00:44:55,339
Narration: Tim steps forward on the curved footbridge.

700
00:44:56,605 --> 00:45:03,625
Tim Millet: With Apple Silicon, our focus is to maximize performance and efficiency so we can drive innovation in our products.

701
00:45:04,485 --> 00:45:09,362
Tim Millet: iPhone Air demands the most efficient, high-performance chip we've ever built for iPhone.

702
00:45:09,970 --> 00:45:12,029
Tim Millet: And that is A19 Pro.

703
00:45:12,990 --> 00:45:17,715
Tim Millet: With the CPU, we continue to push on single-threaded performance and efficiency.

704
00:45:18,458 --> 00:45:27,570
Tim Millet: Our performance cores gain improvements to front-end bandwidth and branch prediction, making A19 Pro the fastest CPU in any smartphone.

705
00:45:27,992 --> 00:45:33,038
Tim Millet: And we increase the last level cache of our efficiency cores by 50%.

706
00:45:33,544 --> 00:45:38,573
Tim Millet: specifically aimed at improving energy efficiency for the things you do every day.

707
00:45:39,231 --> 00:45:44,125
Tim Millet: The result is a CPU that's even faster and more efficient than A19.

708
00:45:45,036 --> 00:45:47,990
Tim Millet: Our GPU also gets a big upgrade in A19 Pro.

709
00:45:47,990 --> 00:45:53,279
Tim Millet: We are introducing the second generation of our dynamic caching architecture.

710
00:45:53,279 --> 00:45:59,667
Tim Millet: We doubled our 16-bit floating point math rates and we built a new unified image compression.

711
00:46:00,072 --> 00:46:01,646
Tim Millet: And that's not all.

712
00:46:01,646 --> 00:46:05,539
Tim Millet: The other major update to our GPU is around AI.

713
00:46:06,636 --> 00:46:12,914
Tim Millet: We have been at the forefront of AI acceleration since we first introduced the neural engine eight years ago.

714
00:46:13,808 --> 00:46:17,115
Tim Millet: We later brought machine learning accelerators to our CPUs.

715
00:46:17,959 --> 00:46:23,967
Tim Millet: And while our GPU has always been great at AI compute, we're now taking a big step forward.

716
00:46:24,220 --> 00:46:27,899
Tim Millet: building neural accelerators into each GPU core.

717
00:46:28,270 --> 00:46:33,426
Tim Millet: Delivering up to three times the peak GPU compute of A18 Pro.

718
00:46:33,426 --> 00:46:37,737
Tim Millet: This is MacBook Pro levels of compute in an iPhone.

719
00:46:38,564 --> 00:46:41,787
Tim Millet: perfect for GPU-intensive AI workloads.

720
00:46:43,019 --> 00:46:47,069
Tim Millet: Another area of innovation for Apple Silicon is wireless connectivity.

721
00:46:47,710 --> 00:46:52,840
Tim Millet: For years, we've been building Wi-Fi and Bluetooth chips for Apple Watch and AirPods.

722
00:46:53,397 --> 00:46:53,954
Tim Millet: And now

723
00:46:54,072 --> 00:46:56,721
Tim Millet: This is coming to iPhone for the first time.

724
00:46:57,497 --> 00:46:59,168
Tim Millet: Introducing N1.

725
00:46:59,792 --> 00:47:01,058
Tim Millet: Our Apple design shift.

726
00:47:01,446 --> 00:47:04,686
Tim Millet: which enables the latest wireless networking technologies.

727
00:47:05,074 --> 00:47:06,036
Tim Millet: Wi-Fi 7.

728
00:47:06,306 --> 00:47:08,010
Tim Millet: Bluetooth 6, and thread.

729
00:47:08,652 --> 00:47:12,769
Tim Millet: while improving overall performance and reliability in key areas.

730
00:47:13,022 --> 00:47:14,372
Tim Millet: like personal hotspot.

731
00:47:14,389 --> 00:47:15,199
Tim Millet: and airdrop.

732
00:47:16,026 --> 00:47:16,600
Tim Millet: Finally.

733
00:47:16,870 --> 00:47:20,076
Tim Millet: A critical innovation that makes iPhone Air possible.

734
00:47:20,211 --> 00:47:21,831
Tim Millet: is our Apple design modem.

735
00:47:22,506 --> 00:47:24,784
Tim Millet: We introduced C1 last spring.

736
00:47:25,307 --> 00:47:26,944
Tim Millet: And in just six months.

737
00:47:27,214 --> 00:47:31,028
Tim Millet: We already have a new version that is faster and more efficient.

738
00:47:31,754 --> 00:47:36,462
Tim Millet: The new C1X is up to two times faster when compared to C1.

739
00:47:37,103 --> 00:47:40,461
Tim Millet: It is even faster than the modem in iPhone 16 Pro.

740
00:47:40,529 --> 00:47:43,785
Tim Millet: and uses 30% less energy overall.

741
00:47:44,359 --> 00:47:47,177
Tim Millet: making it the most power-efficient modem in an iPhone.

742
00:47:47,954 --> 00:47:48,409
Tim Millet: Yeah.

743
00:47:48,595 --> 00:47:49,557
Tim Millet: iPhone Air.

744
00:47:49,962 --> 00:47:53,050
Tim Millet: is the most power-efficient iPhone we have ever made.

745
00:47:53,691 --> 00:47:57,876
Tim Millet: We started building Apple Silicon to enable us to create better products.

746
00:47:58,399 --> 00:48:01,015
Tim Millet: And iPhone Air is the realization of that goal.

747
00:48:01,859 --> 00:48:02,601
Tim Millet: Back to John.

748
00:48:02,652 --> 00:48:04,035
Narration: back at Apple, Michigan Avenue.

749
00:48:04,035 --> 00:48:04,457
John Ternus: Yeah.

750
00:48:04,643 --> 00:48:04,862
Narration: Mm.

751
00:48:05,672 --> 00:48:12,270
John Ternus: The camera system in iPhone Air delivers the most popular features that make iPhone the world's favorite camera.

752
00:48:13,013 --> 00:48:19,611
John Ternus: What might appear to be a single camera is actually our new, powerful, 48-megapixel fusion camera system.

753
00:48:20,185 --> 00:48:22,649
John Ternus: which works like multiple advanced cameras in one.

754
00:48:23,172 --> 00:48:26,395
John Ternus: You can shoot breathtaking 48 megapixel photos.

755
00:48:26,800 --> 00:48:31,913
John Ternus: Capturing even the small trees across the valley and the deep color range on the stone wall.

756
00:48:32,301 --> 00:48:35,339
John Ternus: and the 2X telephoto has an updated photonic engine.

757
00:48:35,895 --> 00:48:42,325
John Ternus: which now uses machine learning to capture the lifelike details of her hair and the vibrant color of her jacket.

758
00:48:42,949 --> 00:48:45,261
John Ternus: This fusion camera excels in low light.

759
00:48:45,565 --> 00:48:47,084
John Ternus: Thanks to its large sensor,

760
00:48:47,168 --> 00:48:48,282
John Ternus: Fast aperture.

761
00:48:48,383 --> 00:48:52,568
John Ternus: and our Apple Design Sensor Shift Optical Image Stabilization.

762
00:48:53,226 --> 00:48:56,399
John Ternus: The large sensor enables a second optical quality lens.

763
00:48:56,736 --> 00:48:58,525
John Ternus: The integrated 2X telephoto.

764
00:48:58,660 --> 00:49:01,596
John Ternus: delivering stunning photos and 4K videos.

765
00:49:02,102 --> 00:49:08,937
John Ternus: With the power of computational photography, this incredible system enables the latest signature features of the iPhone camera.

766
00:49:09,207 --> 00:49:11,637
John Ternus: like 24 megapixel default photos.

767
00:49:12,194 --> 00:49:16,800
John Ternus: capturing here the fine texture of her dress and even nuances in the shadows.

768
00:49:17,374 --> 00:49:23,382
John Ternus: Next generation portraits with focus control, which works on any subject, like these delicious waffles.

769
00:49:24,090 --> 00:49:33,389
John Ternus: or the latest generation of photographic styles, which features the new bright style that brightens skin tones and applies a pop of vibrance across the image.

770
00:49:33,878 --> 00:49:42,737
John Ternus: And the custom 28 and 35mm lenses give users more flexibility to frame their shot for a total of four lenses in your pocket.

771
00:49:43,649 --> 00:49:47,243
John Ternus: On the front, we have our new and innovative center stage camera.

772
00:49:47,462 --> 00:49:51,023
John Ternus: You don't need to rotate your phone anymore to take a landscape selfie.

773
00:49:51,445 --> 00:49:55,967
John Ternus: Center stage for photos perfectly frames everyone in either orientation.

774
00:49:55,967 --> 00:49:58,819
Narration: The group's selfie orientation changes to landscape.

775
00:49:59,174 --> 00:50:04,145
John Ternus: And we're introducing a brand new feature that combines the front and rear cameras.

776
00:50:04,145 --> 00:50:10,615
John Ternus: Dual capture video is perfect to record yourself while at a concert or your reaction to the game's big play.

777
00:50:11,374 --> 00:50:20,622
John Ternus: The new stabilization from the front camera keeps you in frame, while the fusion main camera on the back gives you the flexibility to zoom into the story you want to tell.

778
00:50:20,622 --> 00:50:23,372
Narration: A person records both herself and a basketball game.

779
00:50:23,372 --> 00:50:25,937
John Ternus: And there is so much more to these camera systems.

780
00:50:25,971 --> 00:50:32,029
John Ternus: like action mode, audio mix, 4K Dolby Vision, and all the features of camera control.

781
00:50:33,008 --> 00:50:36,788
John Ternus: There's another important innovation that helped bring iPhone Air to life.

782
00:50:37,210 --> 00:50:37,682
John Ternus: And that?

783
00:50:37,935 --> 00:50:38,610
John Ternus: is ESEP.

784
00:50:39,775 --> 00:50:43,622
John Ternus: We pioneered eSIM years ago and now it's an industry standard.

785
00:50:44,415 --> 00:50:46,694
John Ternus: And compared to that decades-old piece of plastic.

786
00:50:47,031 --> 00:50:49,124
John Ternus: eSIM is so much easier to use.

787
00:50:49,478 --> 00:50:50,727
John Ternus: has better security.

788
00:50:51,014 --> 00:50:51,655
John Ternus: And saves

789
00:50:51,739 --> 00:50:53,747
John Ternus: Precious space inside iPhone.

790
00:50:54,540 --> 00:50:56,228
John Ternus: ESIM is also great for travel.

791
00:50:56,886 --> 00:51:00,025
John Ternus: Carriers have many affordable and convenient roaming plans.

792
00:51:00,413 --> 00:51:06,167
John Ternus: If you want to use a local plan, it's easy to set up an e-SIM from the comfort of your home or while on the road.

793
00:51:06,505 --> 00:51:12,276
John Ternus: There's no need to change physical SIM cards, and you can have data from the moment you land at your destination.

794
00:51:13,457 --> 00:51:18,959
John Ternus: eSIM coverage is available globally thanks to extensive planning and testing with our carrier partners.

795
00:51:19,499 --> 00:51:23,684
John Ternus: Because of this, we designed iPhone Air to be eSIM only worldwide.

796
00:51:24,122 --> 00:51:27,227
John Ternus: maximizing internal space for battery size.

797
00:51:28,139 --> 00:51:28,679
John Ternus: So now

798
00:51:28,932 --> 00:51:30,147
John Ternus: Let's talk about battery life.

799
00:51:31,581 --> 00:51:37,200
John Ternus: We innovated in both hardware and software to deliver great battery life for iPhone Air.

800
00:51:37,960 --> 00:51:38,567
John Ternus: Powered.

801
00:51:38,702 --> 00:51:40,964
John Ternus: by our most advanced apple silicon.

802
00:51:41,132 --> 00:51:42,567
John Ternus: Build for efficiency.

803
00:51:43,275 --> 00:51:47,207
John Ternus: The internal design has been completely rethought to maximize battery space.

804
00:51:47,629 --> 00:51:51,089
John Ternus: And iOS 26 introduces new power-saving features.

805
00:51:51,291 --> 00:51:52,658
John Ternus: like adaptive power mode.

806
00:51:53,012 --> 00:51:57,214
John Ternus: which learns your usage patterns and anticipates when you might run low on battery.

807
00:51:57,687 --> 00:52:01,197
John Ternus: intelligently conserving power to help you make it through the day.

808
00:52:02,310 --> 00:52:04,774
John Ternus: that despite being much thinner and lighter,

809
00:52:04,808 --> 00:52:09,145
John Ternus: iPhone Air still gets amazing all-day battery life.

810
00:52:09,854 --> 00:52:11,098
John Ternus: This is incredible.

811
00:52:11,098 --> 00:52:14,309
John Ternus: All-day battery life in our thinnest iPhone ever.

812
00:52:15,878 --> 00:52:20,974
John Ternus: We're also introducing a new ecosystem of accessories to complement this unique iPhone design.

813
00:52:21,531 --> 00:52:27,404
John Ternus: Thanks to the incredible thinness of iPhone Air, we were able to create a new low-profile MagSafe battery.

814
00:52:27,724 --> 00:52:32,230
John Ternus: that when attached feels great in your hand and is slim enough to drop right into your pocket.

815
00:52:32,939 --> 00:52:37,240
John Ternus: When using them together, iPhone Air has up to 40 hours of video playback.

816
00:52:37,240 --> 00:52:40,785
John Ternus: That's enough to binge on all 40 episodes of For All Mankind.

817
00:52:41,123 --> 00:52:43,705
John Ternus: making it a great accessory for long trips.

818
00:52:44,954 --> 00:52:47,755
John Ternus: We also designed two custom cases for iPhone Air.

819
00:52:48,227 --> 00:52:52,885
John Ternus: The first is a translucent case with a back panel that is less than 1 millimeter thin.

820
00:52:53,442 --> 00:52:55,484
John Ternus: designed to provide great drop protection.

821
00:52:55,669 --> 00:52:57,660
John Ternus: Available in frost and shadow.

822
00:52:58,639 --> 00:53:02,419
John Ternus: The second is a lightweight bumper made from a reinforced polycarbonate.

823
00:53:02,824 --> 00:53:04,748
John Ternus: It perfectly frames iPhone error.

824
00:53:05,457 --> 00:53:08,039
John Ternus: and is available in four matching colors.

825
00:53:08,899 --> 00:53:11,968
John Ternus: Both options can be paired with the new crossbody strap.

826
00:53:11,968 --> 00:53:18,434
John Ternus: It's lined with thin, flexible magnets designed to hold the straps together and allow you to easily adjust the length.

827
00:53:18,906 --> 00:53:22,028
John Ternus: So that's the incredibly advanced iPhone Air.

828
00:53:22,163 --> 00:53:25,622
John Ternus: our thinnest iPhone ever with pro performance inside.

829
00:53:26,145 --> 00:53:32,710
John Ternus: Incredible durability, amazing camera systems on both front and back, and our latest Apple design chips.

830
00:53:32,963 --> 00:53:36,929
John Ternus: built for efficiency to deliver fantastic all-day battery life.

831
00:53:37,907 --> 00:53:43,425
John Ternus: All this in a new design that frankly seems impossible, and we can't wait for you to experience it.

832
00:53:43,814 --> 00:53:44,978
John Ternus: Now, back to Tim.

833
00:53:45,180 --> 00:53:47,982
Narration: We return to Tim at the Apple Park Observatory.

834
00:53:48,015 --> 00:53:51,374
Tim Cook: iPhone Air is a total game changer.

835
00:53:51,829 --> 00:53:57,786
Tim Cook: It's designed for customers who want pro performance in an unbelievably thin and light design.

836
00:53:58,461 --> 00:54:06,139
Tim Cook: And with iPhone Air in the lineup, we were able to take our two Pro models to an entirely new level of performance and capabilities.

837
00:54:07,590 --> 00:54:11,894
Tim Cook: So our goal was simple, to build the most pro iPhone yet.

838
00:54:11,995 --> 00:54:13,227
Tim Cook: Buy a lot.

839
00:54:13,935 --> 00:54:17,530
Tim Cook: We started from scratch and rebuilt it from the inside out.

840
00:54:18,222 --> 00:54:20,854
Tim Cook: Introducing iPhone 17 Pro.

841
00:54:20,837 --> 00:54:24,027
Narration: A video plays titles Molly Anderson VP Industrial

842
00:54:24,027 --> 00:54:24,556
Molly Anderson: design.

843
00:54:24,556 --> 00:54:26,524
Molly Anderson: A slab of aluminum floats.

844
00:54:26,524 --> 00:54:28,870
Molly Anderson: We set out to redefine the pro.

845
00:54:29,663 --> 00:54:33,392
Molly Anderson: driven by performance, durability and capability.

846
00:54:34,523 --> 00:54:37,437
Molly Anderson: So we started again from solid aluminium.

847
00:54:37,437 --> 00:54:42,910
Molly Anderson: A machine presses the metal with a custom extrusion that's heated and forged.

848
00:54:43,315 --> 00:54:47,451
Molly Anderson: Than precision machined in thousands of finer and finer passes.

849
00:54:47,451 --> 00:54:51,128
Molly Anderson: Water sprays as a labe shapes the exterior of an iPhone.

850
00:54:51,651 --> 00:54:58,307
Molly Anderson: Traveling through successive anodizing baths, we build the colourful and durable oxide outer layer.

851
00:54:58,307 --> 00:55:04,088
Molly Anderson: An iPhone enclosure emerges from an anodizing bath to create our first iPhone Unibody.

852
00:55:04,814 --> 00:55:11,969
Molly Anderson: A light, thermally efficient and rigid enclosure, the iPhone exterior slowly spins in a dark space.

853
00:55:11,969 --> 00:55:17,031
Narration: A battery descends into the enclosure, designed for the biggest battery in

854
00:55:17,031 --> 00:55:17,706
Molly Anderson: Any iPhone.

855
00:55:17,706 --> 00:55:21,385
Molly Anderson: Now, light sweeps across a wide raised area on the exterior.

856
00:55:21,385 --> 00:55:23,224
Molly Anderson: The full-width camera plateau.

857
00:55:23,730 --> 00:55:31,729
Molly Anderson: elegantly integrates the antenna and encases a new pro camera system with breathtaking range and resolution.

858
00:55:32,978 --> 00:55:38,631
Molly Anderson: Core to the unmatched performance is the most powerful chip made for iPhone.

859
00:55:39,205 --> 00:55:41,449
Molly Anderson: But this much power generates heat.

860
00:55:41,888 --> 00:55:48,824
Molly Anderson: So we designed a completely new thermal system to dissipate heat rapidly throughout the aluminium unibody.

861
00:55:50,427 --> 00:55:51,389
Molly Anderson: Ceramic Shield.

862
00:55:51,777 --> 00:55:55,236
Molly Anderson: our toughest glass ceramic formulation now protects the back.

863
00:55:55,540 --> 00:55:56,502
Molly Anderson: as well as the front.

864
00:55:58,442 --> 00:56:01,179
Molly Anderson: Designed to resist whatever life size at it.

865
00:56:01,179 --> 00:56:03,977
Molly Anderson: In slow motion, a metal arm swings iPhone 17.

866
00:56:03,977 --> 00:56:10,626
Narration: The device crashes screen first through falling keys, a cloud of dirt and debris, and a cascade of coins.

867
00:56:10,626 --> 00:56:14,045
Narration: The unscathed device shatters a series of glass faces.

868
00:56:14,045 --> 00:56:18,034
Narration: Now silver, cosmic orange, and deep blue iPhone 17 Pro devices.

869
00:56:18,034 --> 00:56:19,165
Molly Anderson: stand in a row.

870
00:56:19,688 --> 00:56:20,920
Molly Anderson: The new definition.

871
00:56:21,224 --> 00:56:21,932
Molly Anderson: of prose.

872
00:56:23,417 --> 00:56:25,392
Molly Anderson: iPhone 17 Pro.

873
00:56:26,489 --> 00:56:26,978
Molly Anderson: Yeah.

874
00:56:26,978 --> 00:56:28,800
Narration: him at the Apple Park Observatory.

875
00:56:29,729 --> 00:56:38,740
Tim Cook: iPhone 17 Pro is by far the most advanced iPhone ever, featuring a striking new design and powerful capabilities.

876
00:56:39,212 --> 00:56:41,322
Tim Cook: To tell you more, here's Jaws.

877
00:56:42,182 --> 00:56:45,608
Narration: We fly over the roof of Apple Park and into New York Harbor.

878
00:56:45,608 --> 00:56:48,291
Narration: Towering buildings glitter under the night sky.

879
00:56:48,291 --> 00:56:52,459
Narration: We travel along the Brooklyn Bridge and approach Apple downtown Brooklyn.

880
00:56:56,037 --> 00:57:01,335
Narration: Inside the store, Jaws walks between rows of softly illuminated product display tables.

881
00:57:01,842 --> 00:57:04,035
Narration: Titles, Greg Jaws, Jawsweact.

882
00:57:04,221 --> 00:57:06,280
Narration: SVP Worldwide Marketing.

883
00:57:07,495 --> 00:57:11,899
Greg "Joz" Joswiak: The iPhone 17 Pro design is more than just a fresh, bold new look.

884
00:57:12,203 --> 00:57:18,278
Greg "Joz" Joswiak: It also delivers a dramatic leap in performance that makes this the most powerful iPhone ever by far.

885
00:57:19,493 --> 00:57:22,564
Greg "Joz" Joswiak: And it starts with an entirely new approach to thermal management.

886
00:57:22,919 --> 00:57:24,876
Greg "Joz" Joswiak: which is critical to system performance.

887
00:57:25,433 --> 00:57:28,470
Greg "Joz" Joswiak: We meticulously manage power and surface temperature.

888
00:57:28,707 --> 00:57:30,698
Greg "Joz" Joswiak: To make sure iPhone 17 Pro.

889
00:57:30,833 --> 00:57:34,832
Greg "Joz" Joswiak: and iPhone 17 Pro Max always deliver exceptional performance.

890
00:57:34,984 --> 00:57:36,689
Greg "Joz" Joswiak: while remaining comfortable to hold.

891
00:57:37,380 --> 00:57:40,519
Greg "Joz" Joswiak: At the heart of the new thermal management system is an Apple designed

892
00:57:40,688 --> 00:57:41,582
Greg "Joz" Joswiak: Vapor chamber.

893
00:57:41,987 --> 00:57:44,957
Greg "Joz" Joswiak: Deionized water is sealed inside the vapor chamber.

894
00:57:45,480 --> 00:57:48,299
Greg "Joz" Joswiak: which is laser welded into the aluminum chassis.

895
00:57:49,142 --> 00:57:51,724
Greg "Joz" Joswiak: This efficiently moves heat away from the components.

896
00:57:53,614 --> 00:57:55,808
Greg "Joz" Joswiak: allowing for higher sustained performance.

897
00:57:57,816 --> 00:58:00,719
Greg "Joz" Joswiak: then vapor chamber directs heat strategically through the system.

898
00:58:01,225 --> 00:58:05,376
Greg "Joz" Joswiak: where it is efficiently dissipated and released by the forged aluminum unibody.

899
00:58:06,338 --> 00:58:09,814
Greg "Joz" Joswiak: We used an Apple-designed aerospace-grade aluminum alloy.

900
00:58:10,202 --> 00:58:13,965
Greg "Joz" Joswiak: for its superior thermal conductivity, which is 20 times greater.

901
00:58:14,235 --> 00:58:16,007
Greg "Joz" Joswiak: than the titanium we previously used.

902
00:58:16,446 --> 00:58:19,281
Greg "Joz" Joswiak: This proprietary alloy is also significantly lighter.

903
00:58:19,821 --> 00:58:29,592
Greg "Joz" Joswiak: As a result, it was the perfect choice for achieving this new design while delivering outstanding thermal performance and a product that remains comfortable to hold and use.

904
00:58:30,149 --> 00:58:33,439
Greg "Joz" Joswiak: and the aluminum is anodized in three stunning finishes.

905
00:58:33,861 --> 00:58:34,992
Greg "Joz" Joswiak: A refined silver.

906
00:58:35,987 --> 00:58:37,354
Greg "Joz" Joswiak: in elegant deep blue.

907
00:58:37,911 --> 00:58:40,476
Greg "Joz" Joswiak: and the bold and eye-catching Cosmic Orange.

908
00:58:42,029 --> 00:58:45,150
Greg "Joz" Joswiak: A key element of the design is the Forge Plateau.

909
00:58:45,640 --> 00:58:49,420
Greg "Joz" Joswiak: which efficiently dissipates heat and creates extra space for components.

910
00:58:49,842 --> 00:58:51,867
Greg "Joz" Joswiak: making room for a larger battery.

911
00:58:53,655 --> 00:59:00,861
Greg "Joz" Joswiak: And by integrating the antennas around the perimeter of the plateau, it helped create the highest performing antenna system ever in an iPhone.

912
00:59:01,266 --> 00:59:09,619
Greg "Joz" Joswiak: So every aspect of this design is engineered to maximize performance and unlock the full potential of the extraordinary A19 Pro.

913
00:59:10,902 --> 00:59:13,517
Greg "Joz" Joswiak: It features a powerful six-core CPU.

914
00:59:13,703 --> 00:59:16,049
Greg "Joz" Joswiak: and a high performance six core GPU.

915
00:59:16,892 --> 00:59:20,183
Greg "Joz" Joswiak: with a neural accelerator built into each GPU core.

916
00:59:20,959 --> 00:59:25,009
Greg "Joz" Joswiak: It also features a larger cache than A18 Pro and even more memory.

917
00:59:25,431 --> 00:59:36,484
Greg "Joz" Joswiak: When A19 Pro is paired with our best ever thermal design, iPhone 17 Pro is able to deliver up to a whopping 40% better sustained performance than iPhone 16 Pro.

918
00:59:36,974 --> 00:59:39,893
Greg "Joz" Joswiak: making it ideal for intensive tasks like gaming.

919
00:59:40,298 --> 00:59:41,496
Greg "Joz" Joswiak: Photo and video editing.

920
00:59:41,850 --> 00:59:46,761
Greg "Joz" Joswiak: using the latest Apple intelligence features, and running local large language models.

921
00:59:47,132 --> 00:59:55,857
Greg "Joz" Joswiak: So you can play visually demanding games like Arknights Enfield with hardware accelerated ray tracing at higher frame rates hour after hour.

922
00:59:57,207 --> 01:00:03,585
Greg "Joz" Joswiak: This new design not only delivers exceptional performance, but also builds upon iPhone's industry-leading durability.

923
01:00:04,497 --> 01:00:08,682
Greg "Joz" Joswiak: The glass in the back is even better protected by the aluminum unibody design.

924
01:00:08,783 --> 01:00:11,331
Greg "Joz" Joswiak: In fact, it's no longer glass at all.

925
01:00:11,432 --> 01:00:15,179
Greg "Joz" Joswiak: Like iPhone Air, we're now using ceramic shield for the back.

926
01:00:16,090 --> 01:00:17,895
Greg "Joz" Joswiak: This provides exceptional strength.

927
01:00:18,655 --> 01:00:23,515
Greg "Joz" Joswiak: The ceramic shield back is four times more resistant to cracks than our previous back glass.

928
01:00:23,734 --> 01:00:25,000
Greg "Joz" Joswiak: and in a thinner profile.

929
01:00:25,236 --> 01:00:26,907
Greg "Joz" Joswiak: creating more room for the battery.

930
01:00:27,379 --> 01:00:37,268
Greg "Joz" Joswiak: On the front, the gorgeous display is protected by the incredible new Ceramic Shield 2, providing industry-leaning protection with three times better scratch resistance than the previous generation.

931
01:00:37,774 --> 01:00:40,424
Greg "Joz" Joswiak: and the new seven layer anti-reflective coating.

932
01:00:40,525 --> 01:00:42,465
Greg "Joz" Joswiak: reduces glare and distractions.

933
01:00:42,735 --> 01:00:47,292
Greg "Joz" Joswiak: making the display more readable in bright lighting conditions, both indoors and outdoors.

934
01:00:47,849 --> 01:00:51,544
Greg "Joz" Joswiak: All these design decisions made it possible to grow the battery significantly.

935
01:00:51,865 --> 01:00:55,577
Greg "Joz" Joswiak: resulting in iPhone 17 Pro Max achieving the best battery life

936
01:00:55,915 --> 01:00:57,299
Greg "Joz" Joswiak: ever in an iPhone.

937
01:00:58,058 --> 01:01:04,842
Greg "Joz" Joswiak: For our eSIM only models, we took advantage of the space formerly occupied by the physical SIM to grow the battery even more.

938
01:01:05,365 --> 01:01:12,739
Greg "Joz" Joswiak: Provided an additional two hours of video playback per charge, enabling up to an astonishing 39 hours of video playback.

939
01:01:13,752 --> 01:01:15,726
Greg "Joz" Joswiak: Next, let's talk about the pro camera system.

940
01:01:16,334 --> 01:01:18,291
Greg "Joz" Joswiak: which combines incredible hardware

941
01:01:18,342 --> 01:01:20,670
Greg "Joz" Joswiak: with advanced computational photography.

942
01:01:20,772 --> 01:01:22,932
Greg "Joz" Joswiak: to capture beautiful photos and videos.

943
01:01:23,775 --> 01:01:27,488
Greg "Joz" Joswiak: the iPhone 17 Pro camera system gets even more powerful and versatile.

944
01:01:27,927 --> 01:01:29,412
Greg "Joz" Joswiak: To tell you about it, here's Patrick.

945
01:01:29,412 --> 01:01:33,310
Narration: We rise out of the store and drift past the Manhattan skyline.

946
01:01:34,086 --> 01:01:37,748
Narration: Now we descend to the water's edge at Fort Freedoms Park.

947
01:01:39,570 --> 01:01:40,094
Narration: Titles.

948
01:01:40,262 --> 01:01:43,620
Narration: Patrick Carroll, Manager, iPhone Camera Architecture.

949
01:01:43,620 --> 01:01:47,215
Patrick Carroll: iPhone 17 Pro and iPhone 17 Pro Max.

950
01:01:47,400 --> 01:01:50,235
Patrick Carroll: feature the best camera system we've ever made.

951
01:01:50,421 --> 01:01:53,577
Patrick Carroll: with high resolution sensors on each camera.

952
01:01:54,100 --> 01:01:57,897
Patrick Carroll: On the front we have the 18 megapixel center stage camera.

953
01:01:58,150 --> 01:02:00,327
Patrick Carroll: our innovative new front camera system.

954
01:02:00,867 --> 01:02:12,392
Patrick Carroll: The wider field of view in higher resolution are particularly useful when recording yourself speaking directly to camera, making our Pro models the absolute best choice for content creators.

955
01:02:13,017 --> 01:02:13,776
Patrick Carroll: On the rear.

956
01:02:14,114 --> 01:02:18,180
Patrick Carroll: All three cameras are 48 megapixels for the very first time.

957
01:02:18,872 --> 01:02:21,319
Patrick Carroll: And not only are the sensors 48 megapixels,

958
01:02:21,539 --> 01:02:23,817
Patrick Carroll: But all three are fusion cameras.

959
01:02:24,677 --> 01:02:27,749
Patrick Carroll: We have updated the imaging pipelines for better resolving power.

960
01:02:28,305 --> 01:02:32,693
Patrick Carroll: That means you'll get more detailed images at every zoom range and light level.

961
01:02:33,790 --> 01:02:42,519
Patrick Carroll: The extended plateau on iPhone 17 Pro is also designed to house an all-new 48-megapixel fusion telephoto camera.

962
01:02:42,519 --> 01:02:52,184
Patrick Carroll: It offers a 4x zoom at 100 millimeters and a far-reaching 8x zoom at 200 millimeters, our longest optical quality zoom ever.

963
01:02:52,977 --> 01:02:59,136
Patrick Carroll: iPhone 17 Pro has our next generation Tetra Prism telephoto with an improved

964
01:02:59,220 --> 01:03:00,570
Patrick Carroll: 3D sensor shift.

965
01:03:00,975 --> 01:03:02,697
Patrick Carroll: image stabilization system.

966
01:03:03,355 --> 01:03:06,089
Patrick Carroll: This is necessary because it features a sensor

967
01:03:06,308 --> 01:03:09,750
Patrick Carroll: that is 56% larger than the previous generation.

968
01:03:10,409 --> 01:03:12,552
Patrick Carroll: which improves sharpness in bright light.

969
01:03:13,075 --> 01:03:16,095
Patrick Carroll: and provides better detail across all light levels.

970
01:03:17,024 --> 01:03:22,019
Patrick Carroll: The new telephoto camera provides a longer reach and gives more creative choice.

971
01:03:22,390 --> 01:03:26,507
Patrick Carroll: The forex at 100mm is a classic lens for portraiture.

972
01:03:26,980 --> 01:03:28,836
Patrick Carroll: providing a flattering perspective.

973
01:03:29,089 --> 01:03:30,659
Patrick Carroll: and new options for framing.

974
01:03:31,232 --> 01:03:33,426
Patrick Carroll: It's perfect for nature photography.

975
01:03:34,422 --> 01:03:35,299
Patrick Carroll: Freezing motion.

976
01:03:36,649 --> 01:03:38,455
Patrick Carroll: and capturing stunning detail.

977
01:03:39,839 --> 01:03:42,640
Patrick Carroll: With the additional 8x200mm lens,

978
01:03:42,775 --> 01:03:44,294
Patrick Carroll: We can get closer still.

979
01:03:44,429 --> 01:03:46,234
Patrick Carroll: with a beautiful depth of field.

980
01:03:46,470 --> 01:03:52,495
Patrick Carroll: And like the 2X telephoto, the 8X also utilizes the updated photonic engine.

981
01:03:52,832 --> 01:03:57,237
Patrick Carroll: which integrates machine learning into even more parts of the image pipeline.

982
01:03:57,929 --> 01:04:02,097
Patrick Carroll: We apply deep learning models for demosaicking, which constructs the image

983
01:04:02,316 --> 01:04:05,978
Patrick Carroll: from the raw output using the quad pixels in the imaging sensors.

984
01:04:06,569 --> 01:04:08,408
Patrick Carroll: This preserves natural detail

985
01:04:08,425 --> 01:04:13,133
Patrick Carroll: reduces noise, and results in significantly improved color accuracy.

986
01:04:13,487 --> 01:04:14,719
Patrick Carroll: Especially in low light.

987
01:04:15,647 --> 01:04:19,326
Patrick Carroll: And now the digital zoom is up to 40 extra photos.

988
01:04:19,967 --> 01:04:23,781
Patrick Carroll: With the new 48 megapixel Fusion Telephoto Camera System,

989
01:04:24,625 --> 01:04:26,059
Patrick Carroll: iPhone 17 Pro

990
01:04:26,498 --> 01:04:30,548
Patrick Carroll: has the equivalent of eight pro lenses in your pocket.

991
01:04:32,016 --> 01:04:37,045
Patrick Carroll: We put iPhone 17 Pro in the hands of some world-class photographers.

992
01:04:37,686 --> 01:04:40,724
Patrick Carroll: Let's take a look at some of the fantastic images they captured.

993
01:04:40,808 --> 01:04:42,681
Narration: A slideshow of photos plays.

994
01:04:43,035 --> 01:04:47,136
Narration: The images feature different focal lengths used with iPhone 17 Pro.

995
01:04:47,406 --> 01:04:50,815
Narration: At night, a woman in a long dress stands on a city street.

996
01:04:51,237 --> 01:04:55,118
Narration: In black and white, a person appears in profile as their hair blows behind them.

997
01:04:55,439 --> 01:04:59,742
Narration: In a glowing purple space, a model in blue sits on a spiral staircase.

998
01:05:00,079 --> 01:05:03,832
Narration: In another photo, two people pose close to each other and hold hands.

999
01:05:03,832 --> 01:05:05,682
Narration: Their dark outfits blend together.

1000
01:05:05,969 --> 01:05:07,808
Narration: Now back in the store with Jaws.

1001
01:05:08,483 --> 01:05:10,812
Greg "Joz" Joswiak: Those photos are absolutely beautiful.

1002
01:05:11,504 --> 01:05:13,140
Greg "Joz" Joswiak: Now let's talk about video.

1003
01:05:13,748 --> 01:05:16,785
Greg "Joz" Joswiak: Our Pro models already lead the way in smartphone video.

1004
01:05:17,359 --> 01:05:18,490
Greg "Joz" Joswiak: to match our quality.

1005
01:05:18,743 --> 01:05:22,219
Greg "Joz" Joswiak: format support and seamless integration into professional workflows.

1006
01:05:22,455 --> 01:05:25,004
Greg "Joz" Joswiak: you'd have to look to dedicated pro camera systems.

1007
01:05:25,459 --> 01:05:27,299
Greg "Joz" Joswiak: No other smartphone comes close.

1008
01:05:27,940 --> 01:05:30,944
Greg "Joz" Joswiak: We're even filming this event with iPhone 17 Pro.

1009
01:05:31,298 --> 01:05:32,024
Greg "Joz" Joswiak: How cool is that?

1010
01:05:32,935 --> 01:05:35,314
Greg "Joz" Joswiak: Amazing pro features like Dolby Vision HDR.

1011
01:05:35,787 --> 01:05:36,867
Greg "Joz" Joswiak: 4K 120.

1012
01:05:37,221 --> 01:05:41,406
Greg "Joz" Joswiak: ProRes log and support for ASUS have been loved by filmmakers.

1013
01:05:41,642 --> 01:05:44,747
Greg "Joz" Joswiak: We'll also love how iPhone allows them to be closer to their subjects.

1014
01:05:45,237 --> 01:05:45,945
Greg "Joz" Joswiak: More intimate.

1015
01:05:46,165 --> 01:05:47,734
Greg "Joz" Joswiak: more nimble and more flexible.

1016
01:05:48,257 --> 01:05:48,780
Greg "Joz" Joswiak: This year.

1017
01:05:49,017 --> 01:05:51,852
Greg "Joz" Joswiak: We're bringing some of our most requested pro video features.

1018
01:05:52,105 --> 01:05:57,674
Greg "Joz" Joswiak: allowing iPhone to integrate even more seamlessly into the largest and smallest of productions.

1019
01:05:57,960 --> 01:06:00,745
Greg "Joz" Joswiak: We're adding support for ProRes Raw Capture.

1020
01:06:01,622 --> 01:06:04,508
Greg "Joz" Joswiak: which is the industry-leading Apple-developed video codec.

1021
01:06:04,727 --> 01:06:08,153
Greg "Joz" Joswiak: that records all of the information captured by the camera's sensor.

1022
01:06:08,339 --> 01:06:11,376
Greg "Joz" Joswiak: provide unparalleled flexibility in post-production.

1023
01:06:11,730 --> 01:06:14,110
Greg "Joz" Joswiak: It's ideal for high dynamic range video.

1024
01:06:14,464 --> 01:06:20,657
Greg "Joz" Joswiak: And since we introduced it, it has become the industry standard for productions requiring the highest level of control.

1025
01:06:20,978 --> 01:06:21,855
Greg "Joz" Joswiak: and quality.

1026
01:06:22,581 --> 01:06:29,348
Greg "Joz" Joswiak: ProRes Raw Capture is supported by Funnel Cut Camera and Blackmagic Camera, and APIs are available for other developers.

1027
01:06:29,770 --> 01:06:34,613
Greg "Joz" Joswiak: We're also adding support for GenLock, which enables super precise video synchronization.

1028
01:06:35,052 --> 01:06:37,904
Greg "Joz" Joswiak: It's particularly useful for content creators and streamers.

1029
01:06:38,781 --> 01:06:48,636
Greg "Joz" Joswiak: Whether using multiple cameras or on-screen graphics, GenLock allows for accurate and professional-looking transitions without hours of manual frame-by-frame alignment.

1030
01:06:49,868 --> 01:06:56,348
Greg "Joz" Joswiak: When using an array of cameras, GenLock enables advanced filmmaking tools and techniques like time splicing or bullets.

1031
01:06:56,871 --> 01:07:00,837
Greg "Joz" Joswiak: which allows filmmakers to change the audience perspective while freezing time.

1032
01:07:02,220 --> 01:07:07,975
Greg "Joz" Joswiak: Genlock is supported via the new Blackmagic Camera Pro Doc, and we have APIs available for others as well.

1033
01:07:08,464 --> 01:07:11,637
Greg "Joz" Joswiak: We're thrilled to bring these advanced filmmaking tools to iPhones.

1034
01:07:12,008 --> 01:07:13,290
Greg "Joz" Joswiak: making them more affordable.

1035
01:07:13,476 --> 01:07:14,235
Greg "Joz" Joswiak: and approachable.

1036
01:07:14,860 --> 01:07:17,391
Greg "Joz" Joswiak: iPhone 17 Pro truly sets a new standard.

1037
01:07:17,965 --> 01:07:21,795
Greg "Joz" Joswiak: And to complete the experience, we've also designed a range of new accessories.

1038
01:07:22,437 --> 01:07:24,327
Greg "Joz" Joswiak: We're introducing our tech woven case.

1039
01:07:24,664 --> 01:07:26,436
Greg "Joz" Joswiak: with a new innovative material.

1040
01:07:26,942 --> 01:07:31,515
Greg "Joz" Joswiak: This woven textile is crafted with a technical process that uses multiple yarn colors

1041
01:07:31,853 --> 01:07:33,304
Greg "Joz" Joswiak: to create a sophisticated look.

1042
01:07:33,996 --> 01:07:37,540
Greg "Joz" Joswiak: while protective coating provides a resistance to scratches and stains.

1043
01:07:38,434 --> 01:07:39,599
Greg "Joz" Joswiak: We also have clear cases.

1044
01:07:40,037 --> 01:07:42,670
Greg "Joz" Joswiak: as well as a great selection of colors in silicone.

1045
01:07:43,564 --> 01:07:48,289
Greg "Joz" Joswiak: All of our cases feature a new button design that feels even better and more precise than before.

1046
01:07:48,660 --> 01:07:52,221
Greg "Joz" Joswiak: the beautiful and functional crossbody strap that you saw with iPhone Air?

1047
01:07:52,559 --> 01:07:56,136
Greg "Joz" Joswiak: is designed to pair with tech woven cases for iPhone 17 Pro.

1048
01:07:56,440 --> 01:07:57,655
Greg "Joz" Joswiak: and 17 Pro Max.

1049
01:07:58,043 --> 01:08:01,435
Greg "Joz" Joswiak: as well as silicone cases for all iPhone 17 models.

1050
01:08:02,009 --> 01:08:03,882
Greg "Joz" Joswiak: So that's iPhone 17 Pro.

1051
01:08:04,169 --> 01:08:07,645
Greg "Joz" Joswiak: By far the most powerful and versatile iPhone we've ever made.

1052
01:08:08,084 --> 01:08:15,070
Greg "Joz" Joswiak: This is a huge upgrade, featuring a stunning design and powered by A19 Pro for our best performance ever.

1053
01:08:15,458 --> 01:08:17,804
Greg "Joz" Joswiak: It also delivers an enormous leap in battery life.

1054
01:08:18,107 --> 01:08:24,992
Greg "Joz" Joswiak: All 48 megapixel fusion cameras on the back and 8x zoom, along with our innovative center stage camera on the front.

1055
01:08:25,262 --> 01:08:27,844
Greg "Joz" Joswiak: Plus it supports the latest features in iOS 26.

1056
01:08:28,165 --> 01:08:29,093
Greg "Joz" Joswiak: Apple intelligence.

1057
01:08:29,262 --> 01:08:30,291
Greg "Joz" Joswiak: and so much more.

1058
01:08:31,050 --> 01:08:33,379
Greg "Joz" Joswiak: Let's see the iPhone 17 Pro in action.

1059
01:08:33,497 --> 01:08:34,594
Narration: The video plays.

1060
01:08:34,797 --> 01:08:38,683
Narration: On a film set, an actor falls toward the deck of the sailing ship.

1061
01:08:38,683 --> 01:08:43,571
Narration: A camera operator in a harness descends after the actor and films on iPhone 17 Pro.

1062
01:08:43,571 --> 01:08:46,339
Narration: Debris from cannon fire bounces off the device.

1063
01:08:46,457 --> 01:08:51,064
Narration: In a cornfield, wind and rain rage as a crew loads equipment into a news van.

1064
01:08:51,807 --> 01:08:54,793
Narration: One crew member films the storm on iPhone 17 Pro.

1065
01:08:54,793 --> 01:08:59,729
Narration: In an abandoned structure, two crew members on a vehicle follow horseback riders.

1066
01:08:59,729 --> 01:09:03,569
Narration: Mud splatters the grinning camera person and his iPhone 17 Pro.

1067
01:09:03,704 --> 01:09:06,047
Narration: Now a rally car driver turns sharply.

1068
01:09:06,047 --> 01:09:08,770
Narration: Dirt peppers an iPhone mounted on the dash.

1069
01:09:08,770 --> 01:09:13,393
Narration: On a miniature set, iPhone 17 Pro films as a tiny spacecraft crash lands.

1070
01:09:13,393 --> 01:09:16,939
Narration: Its impact sprays the crew and the device with material.

1071
01:09:16,939 --> 01:09:20,612
Narration: A man emerges from the set floor and his colleague smiles.

1072
01:09:20,849 --> 01:09:25,400
Narration: Now, a person ducks to avoid the downwash from a passing helicopter.

1073
01:09:25,400 --> 01:09:28,345
Narration: An iPhone 17 Pro remains steady on a tripod.

1074
01:09:28,345 --> 01:09:30,955
Narration: Titles The Ultimate Pro: iPhone 17 Pro.

1075
01:09:30,955 --> 01:09:33,364
Narration: A Pebble bounces off the Apple logo.

1076
01:09:33,364 --> 01:09:34,703
Narration: Now, back with Jaws.

1077
01:09:35,327 --> 01:09:38,905
Greg "Joz" Joswiak: This is without question our best iPhone lineup ever.

1078
01:09:39,310 --> 01:09:44,845
Greg "Joz" Joswiak: All of the new models will start with 256 gigabytes of storage, giving you more room for your photos.

1079
01:09:45,115 --> 01:09:46,988
Greg "Joz" Joswiak: Videos, apps, and memories.

1080
01:09:47,714 --> 01:09:49,393
Greg "Joz" Joswiak: iPhone 17 starts at $7.

1081
01:09:49,393 --> 01:09:51,730
Greg "Joz" Joswiak: 99, keeping the same gray price.

1082
01:09:52,574 --> 01:09:54,531
Greg "Joz" Joswiak: iPhone Air starts at 999.

1083
01:09:55,375 --> 01:09:57,164
Greg "Joz" Joswiak: An iPhone 17 Pro starts at

1084
01:09:57,383 --> 01:09:58,277
Greg "Joz" Joswiak: 1099.

1085
01:09:58,564 --> 01:10:02,969
Greg "Joz" Joswiak: The same great price as last year's 256 gigabyte iPhone 16 Pro.

1086
01:10:03,542 --> 01:10:06,529
Greg "Joz" Joswiak: and for the first time a 2 terabyte configuration.

1087
01:10:06,614 --> 01:10:09,432
Greg "Joz" Joswiak: is available on iPhone 17 Pro Max.

1088
01:10:09,972 --> 01:10:12,773
Greg "Joz" Joswiak: We also have amazing offers from Apple and our partners.

1089
01:10:13,178 --> 01:10:18,932
Greg "Joz" Joswiak: You can get up to $1,100 off when you trade in an iPhone 13 Pro or newer in any condition.

1090
01:10:19,607 --> 01:10:22,410
Greg "Joz" Joswiak: And the iPhone lineup starts at just $5.

1091
01:10:22,410 --> 01:10:23,742
Greg "Joz" Joswiak: 99 with iPhone 16E.

1092
01:10:24,366 --> 01:10:26,661
Greg "Joz" Joswiak: Pre-orders for all new models start this Friday.

1093
01:10:26,931 --> 01:10:29,614
Greg "Joz" Joswiak: and they will be available starting September 19th.

1094
01:10:30,728 --> 01:10:31,960
Greg "Joz" Joswiak: And now, back to Tim.

1095
01:10:32,129 --> 01:10:35,183
Narration: Now Tim stands outside the Steve Jobs Theater.

1096
01:10:35,200 --> 01:10:41,089
Tim Cook: These iPhone 17 Pro models are the most advanced Pro models we've ever created.

1097
01:10:41,646 --> 01:10:46,320
Tim Cook: And this new iPhone lineup represents the biggest leap ever for iPhone.

1098
01:10:47,114 --> 01:10:56,378
Tim Cook: The products and innovations we introduce today, along with the power of Apple intelligence, will enrich people's lives in so many ways.

1099
01:10:56,783 --> 01:11:01,913
Tim Cook: It reflects our deep commitment to designing industry-leading products and experiences.

1100
01:11:02,942 --> 01:11:14,856
Tim Cook: Because we've always believed that when something is designed with great care, with absolute attention to every detail, every material, technology, and interaction.

1101
01:11:15,042 --> 01:11:19,851
Tim Cook: that the result can impact our lives in powerful and profound ways.

1102
01:11:20,509 --> 01:11:22,534
Tim Cook: and change the world for the better.

1103
01:11:23,243 --> 01:11:25,515
Tim Cook: Thank you very much for joining us.

1104
01:11:25,515 --> 01:11:26,618
Tim Cook: Have a great day.

1105
01:11:27,630 --> 01:11:30,398
Narration: we rise away from Tim toward the night sky.

1106
01:11:30,465 --> 01:11:34,920
Narration: Colors that resemble thermal imaging shift and spread through the glowing Apple logo.

1107
01:11:35,089 --> 01:11:38,346
Narration: The glowing pulses resolve into the white apple logo.

1108
01:11:38,582 --> 01:11:41,282
Narration: Titles shot on iPhone, edited on Mac.

1109
01:11:41,789 --> 01:11:41,902
Narration: U.

1110
01:11:41,902 --> 01:11:42,016
Narration: S.

1111
01:11:42,016 --> 01:11:43,780
Narration: pricing and availability shown.

1112
01:11:44,067 --> 01:11:44,622
Narration: See Apple.

1113
01:11:44,622 --> 01:11:47,290
Narration: com for pricing and availability in your region.

1114
01:11:47,678 --> 01:11:50,412
Narration: Trademark and Copyright 2025, Apple Inc.

1115
01:11:50,412 --> 01:11:51,779
Narration: All rights reserved.